Most valuable in Social Media in Italy

Discover the most valuable social media accounts in Italy, ranked by economic value using Paid Media Equivalence (PME). This ranking covers 176 accounts across Instagram and TikTok, showing who generates the most earned media value in Italy.

Instagram

TikTok

#	Account	Topic	Followers	OverallMarch 2026
1	Fabrizio Romano🇮🇹 @fabriziorom	Media & Creators	42.8M	$56.5M
2	Ferrari🇮🇹 @ferrari	Sports Teams	20.5M	$12.3M
3	Serie A🇮🇹 @seriea	Sports Organizations	12.0M	$5.8M
4	Sky Sports Italy🇮🇹 @skysport	Media & Creators	4.1M	$5.1M
5	Khaby Lame🇮🇹 @khaby00	Media & Creators	77.7M	$4.2M
6	La Gazzetta dello Sport🇮🇹 @gazzettadellosport	Media & Creators	1.9M	$3.8M
7	Juventus🇮🇹 @juventus	Sports Teams	60.1M	$3.7M
8	Kimi Antonelli🇮🇹 @kimi.antonelli	Athletes	5.6M	$2.7M
9	AC Milan🇮🇹 @acmilan	Sports Teams	18.4M	$2.1M
10	Prima Pramac Racing🇮🇹 @pramacracing	Sports Teams	574.4K	$1.6M
11	F.C. Internazionale Milano🇮🇹 @inter	Sports Teams	14.4M	$1.5M
12	Italy Football Team🇮🇹 @azzurri	Sports Teams	6.6M	$1.5M
13	Dazn Italy🇮🇹 @dazn_it	Media & Creators	1.4M	$1.5M
14	Napoli🇮🇹 @officialsscnapoli	Sports Teams	5.3M	$1.2M
15	Virtus Pallacanestro Bologna🇮🇹 @virtusbologna	Sports Teams	129.7K	$1.2M
16	Italiana Rugby🇮🇹 @italrugby	Sports Teams	382.5K	$1.1M
17	Milan San-Remo🇮🇹 @milanosanremo_official	Sports Organizations	100.1K	$934.3K
18	AS Roma🇮🇹 @officialasroma	Sports Teams	7.3M	$752.6K
19	Palermo🇮🇹 @palermofficial	Sports Teams	349.5K	$649.9K
20	Lazio🇮🇹 @official_sslazio	Sports Teams	1.2M	$525.1K
21	Giro d'Italia🇮🇹 @giroditalia	Sports Organizations	1.3M	$505.9K
22	Ducati Lenovo Team🇮🇹 @ducaticorse	Sports Teams	1.8M	$476.6K
23	Atalanta BC🇮🇹 @atalantabc	Sports Teams	1.2M	$412.9K
24	Benetton Rugby🇮🇹 @benettonrugby	Sports Teams	119.1K	$357.5K
25	Team Italy🇮🇹 @italiateam	Sports Organizations	825.6K	$353.3K
26	Italy Cricket Team🇮🇹 @cricket.italy	Sports Organizations	31.9K	$347.5K
27	Tuttosport🇮🇹 @tuttosport	Media & Creators	619.7K	$277.8K
28	Italy Women's Football Team🇮🇹 @azzurrefigc	Sports Teams	354.7K	$273.1K
29	Aprilia Racing🇮🇹 @aprilia	Sports Teams	1.2M	$254.0K
30	ACF Fiorentina🇮🇹 @acffiorentina	Sports Teams	1.4M	$219.3K
31	Bologna Fc🇮🇹 @bolognafc1909	Sports Teams	623.5K	$217.8K
32	U.S. Lecce🇮🇹 @uslecce	Sports Teams	256.8K	$204.4K
33	Como🇮🇹 @comofootball	Sports Teams	1.7M	$199.7K
34	Italy Men's Basketball Team🇮🇹 @italbasket	Sports Organizations	328.5K	$192.0K
35	Gianluca Di Marzio🇮🇹 @gianlucadimarzio	Media & Creators	999.8K	$191.5K
36	Genoa Cfc🇮🇹 @genoacfc	Sports Teams	494.4K	$180.3K
37	Sir Safety Conad Perugia🇮🇹 @sirsafetyperugia	Sports Teams	364.0K	$170.6K
38	Cagliari Calcio🇮🇹 @cagliaricalcio	Sports Teams	553.3K	$170.6K
39	Jorginho🇮🇹 @jorginhofrello	Athletes	5.0M	$142.1K
40	Sassuolo🇮🇹 @sassuolocalcio	Sports Teams	523.4K	$130.7K
41	Torino FC🇮🇹 @torinofc1906	Sports Teams	502.8K	$127.9K
42	Pallacanestro Olimpia Milano🇮🇹 @olimpiamilano1936	Sports Teams	182.0K	$117.2K
43	Udinese🇮🇹 @udinesecalcio	Sports Teams	427.3K	$115.3K
44	Volley Milano🇮🇹 @verovolleymonza	Sports Teams	217.7K	$112.8K
45	Ascoli🇮🇹 @ascolicalcio1898fc	Sports Teams	61.5K	$104.9K
46	U.S. Cremonese🇮🇹 @uscremonese	Sports Teams	220.0K	$97.4K
47	Germani Brescia🇮🇹 @leonessabrescia	Sports Teams	39.6K	$91.7K
48	Francesco Bagnaia🇮🇹 @pecco63	Athletes	1.9M	$87.8K
49	Juventus Women🇮🇹 @juventuswomen	Sports Teams	749.8K	$84.4K
50	Parma🇮🇹 @parmacalcio1913	Sports Teams	749.9K	$83.9K