Benetton Rugby is a Sports Teams Instagram account with 119.1K followers from Italy.
With a total economic value of $357.5K, a Value Per Fan of $3.00K and an average value per post of $3.5K, Benetton Rugby ranks #166 globally by VPF among 6,591 Instagram accounts.
Data from March 2026
Average Value per Post
The real market value of each post — your baseline for brand collaborations
$3,540
Total Value
$357,522
Value Per 1K Fans
$3,001
Performance
Posts
101
Followers
119.1K
Impressions
14.7M
Engagement
487.7K
Eng. Rate
3.32%
Sports Teams Benchmark on Instagram
4.93%
Data from March 2026 · Published March 2026
Rankings
Global Rankings (6,591 accounts)
View Ranking →Overall
| #849 | Real Sociedad | $361.3K |
| #850 | Eddie Hall | $358.1K |
| #851 | Fred Caldeira | $357.8K |
| #852 | Benetton Rugby | $357.5K |
| #853 | Green Dot Ball | $356.0K |
| #854 | NBA Kicks | $355.7K |
| #855 | Vancouver Canucks | $354.6K |
Per 1K Fans
| #163 |  Polsat Sport | $3.02K |
| #164 | Miami Open | $3.01K |
| #165 | Windy City Bulls | $3.00K |
| #166 | Benetton Rugby | $3.00K |
| #167 | Vienna Open | $2.96K |
| #168 | World Baseball Classic | $2.95K |
| #169 | Italiana Rugby | $2.95K |
Frequently asked questions
The Value Per Fan metric normalizes economic value by follower count, meaning accounts that generate more value per follower rank higher regardless of audience size.
This valuation represents what brands would pay in paid media to match the results this content delivers organically.
Calculated using Paid Media Equivalence (PME), the standard used across professional sports and entertainment.
Instagram Stories are not included due to their ephemeral nature.