Most valuable in Social Media in Italy

Discover the most valuable social media accounts in Italy, ranked by economic value using Paid Media Equivalence (PME). This ranking covers 67 accounts across Instagram and TikTok, showing who generates the most earned media value in Italy.

Instagram

TikTok

#	Account	Topic	Followers	OverallMarch 2026
1	Sky Sports Italy🇮🇹 @skysport	Media & Creators	1.9M	$2.6M
2	Fabrizio Romano🇮🇹 @fabrizioromano	Media & Creators	20.9M	$1.9M
3	Khaby Lame🇮🇹 @khaby.lame	Media & Creators	160.6M	$1.7M
4	Dazn Italy🇮🇹 @dazn_it	Media & Creators	2.2M	$1.5M
5	Juventus🇮🇹 @juventus	Sports Teams	43.9M	$1.1M
6	Serie A🇮🇹 @seriea	Sports Organizations	6.5M	$949.7K
7	AC Milan🇮🇹 @acmilan	Sports Teams	23.0M	$812.2K
8	La Gazzetta dello Sport🇮🇹 @lagazzettadellosport	Media & Creators	681.4K	$687.3K
9	Giro d'Italia🇮🇹 @giroditalia	Sports Organizations	1.1M	$466.0K
10	Ferrari🇮🇹 @ferrari	Sports Teams	6.9M	$271.1K
11	Napoli🇮🇹 @sscnapoli	Sports Teams	6.4M	$210.1K
12	Como🇮🇹 @comofootball1907	Sports Teams	710.9K	$175.8K
13	Italy Football Team🇮🇹 @nazionaledicalcio	Sports Teams	2.0M	$174.3K
14	F.C. Internazionale Milano🇮🇹 @inter	Sports Teams	19.9M	$136.2K
15	Kimi Antonelli🇮🇹 @kimi.antonelli	Athletes	712.9K	$107.2K
16	Palermo🇮🇹 @palermofficial	Sports Teams	290.1K	$86.4K
17	Aprilia Racing🇮🇹 @apriliaracing	Sports Teams	122.4K	$74.2K
18	AS Roma🇮🇹 @asroma	Sports Teams	16.4M	$57.3K
19	Udinese🇮🇹 @udinesecalcio	Sports Teams	287.8K	$35.5K
20	Pertamina Enduro VR46 Racing Team🇮🇹 @vr46racingteam	Sports Teams	280.3K	$30.6K
21	Diatec Trentino🇮🇹 @trentinovolley	Sports Teams	350.0K	$28.6K
22	Genoa Cfc🇮🇹 @genoacfc	Sports Teams	353.9K	$25.2K
23	Italiana Rugby🇮🇹 @federugby	Sports Teams	372.1K	$24.8K
24	Ducati Lenovo Team🇮🇹 @ducaticorse	Sports Teams	569.8K	$22.4K
25	Atalanta BC🇮🇹 @atalanta_bc	Sports Teams	1.3M	$20.6K
26	Tuttosport🇮🇹 @tuttosport	Media & Creators	47.8K	$18.8K
27	Lazio🇮🇹 @sslazio	Sports Teams	359.5K	$15.0K
28	Sir Safety Conad Perugia🇮🇹 @sirsafetyperugia	Sports Teams	289.0K	$14.1K
29	U.S. Lecce🇮🇹 @officialuslecce	Sports Teams	58.3K	$13.9K
30	Torino FC🇮🇹 @torinofc1906	Sports Teams	329.0K	$12.4K
31	ACF Fiorentina🇮🇹 @acffiorentina	Sports Teams	1.1M	$11.3K
32	Juventus Women🇮🇹 @juventuswomen	Sports Teams	1.8M	$11.0K
33	F.C. Südtirol🇮🇹 @fcsuedtirol	Sports Teams	61.0K	$10.3K
34	Volley Lube🇮🇹 @asvolleylube	Sports Teams	76.6K	$8.9K
35	Italy Men's Basketball Team🇮🇹 @italbasket	Sports Organizations	64.9K	$8.7K
36	Sassuolo🇮🇹 @sassuolocalcio	Sports Teams	159.9K	$8.5K
37	Parma🇮🇹 @parmacalcio1913	Sports Teams	1.5M	$8.3K
38	Pisa🇮🇹 @pisasportingclub	Sports Teams	83.3K	$7.5K
39	Benetton Rugby🇮🇹 @benettonrugby	Sports Teams	86.7K	$7.2K
40	Bologna Fc🇮🇹 @bolognafootballclub	Sports Teams	610.0K	$6.4K
41	Bari🇮🇹 @sscalciobari	Sports Teams	80.1K	$5.8K
42	A.C. Monza🇮🇹 @acmonza	Sports Teams	461.5K	$5.6K
43	Cesena🇮🇹 @cesenafc	Sports Teams	22.0K	$5.1K
44	Flavio Cobolli🇮🇹 @flaviocobolli	Athletes	67.5K	$5.1K
45	Jasmine Paolini🇮🇹 @jasmine_paolini	Athletes	55.4K	$5.0K
46	Virtus Pallacanestro Bologna🇮🇹 @virtusbo	Sports Teams	27.9K	$3.9K
47	Cagliari Calcio🇮🇹 @cagliaricalcio	Sports Teams	372.4K	$3.7K
48	Zebre Rugby Club🇮🇹 @zebreparma	Sports Teams	5.8K	$3.1K
49	Spezia🇮🇹 @spezia.calcio	Sports Teams	65.3K	$3.1K
50	Hellas Verona🇮🇹 @hellasveronafc	Sports Teams	186.8K	$3.0K