Most valuable in Social Media in Italy

Discover the most valuable social media accounts in Italy, ranked by economic value using Paid Media Equivalence (PME). This ranking covers 60 accounts across Instagram and TikTok, showing who generates the most earned media value in Italy.

Instagram

TikTok

#	Account	Topic	Followers	OverallFebruary 2026
1	Sky Sports Italy🇮🇹 @skysport	Media & Creators	1.8M	$1.4M
2	Dazn Italy🇮🇹 @dazn_it	Media & Creators	2.2M	$1.2M
3	Juventus🇮🇹 @juventus	Sports Teams	43.2M	$1.1M
4	Fabrizio Romano🇮🇹 @fabrizioromano	Media & Creators	20.8M	$1.1M
5	Serie A🇮🇹 @seriea	Sports Organizations	6.4M	$600.9K
6	AC Milan🇮🇹 @acmilan	Sports Teams	22.9M	$469.5K
7	La Gazzetta dello Sport🇮🇹 @lagazzettadellosport	Media & Creators	658.1K	$350.9K
8	F.C. Internazionale Milano🇮🇹 @inter	Sports Teams	19.4M	$243.4K
9	Napoli🇮🇹 @sscnapoli	Sports Teams	6.4M	$215.5K
10	Khaby Lame🇮🇹 @khaby.lame	Media & Creators	160.3M	$196.0K
11	AS Roma🇮🇹 @asroma	Sports Teams	16.4M	$195.2K
12	Atalanta BC🇮🇹 @atalanta_bc	Sports Teams	1.3M	$125.0K
13	Ferrari🇮🇹 @ferrari	Sports Teams	6.8M	$117.7K
14	Como🇮🇹 @comofootball1907	Sports Teams	561.7K	$91.6K
15	Parma🇮🇹 @parmacalcio1913	Sports Teams	1.5M	$63.2K
16	Udinese🇮🇹 @udinesecalcio	Sports Teams	285.3K	$58.0K
17	Ducati Lenovo Team🇮🇹 @ducaticorse	Sports Teams	565.0K	$55.7K
18	Cagliari Calcio🇮🇹 @cagliaricalcio	Sports Teams	373.1K	$51.3K
19	Genoa Cfc🇮🇹 @genoacfc	Sports Teams	352.6K	$43.6K
20	Palermo🇮🇹 @palermofficial	Sports Teams	283.5K	$37.2K
21	U.S. Lecce🇮🇹 @officialuslecce	Sports Teams	56.0K	$22.3K
22	Tuttosport🇮🇹 @tuttosport	Media & Creators	46.5K	$20.6K
23	Italiana Rugby🇮🇹 @federugby	Sports Teams	370.2K	$17.4K
24	Juventus Women🇮🇹 @juventuswomen	Sports Teams	1.9M	$16.0K
25	Aprilia Racing🇮🇹 @apriliaracing	Sports Teams	112.7K	$14.6K
26	A.C. Monza🇮🇹 @acmonza	Sports Teams	462.6K	$14.2K
27	ACF Fiorentina🇮🇹 @acffiorentina	Sports Teams	1.1M	$13.1K
28	Aruba.it Racing Ducati🇮🇹 @aruba.it_racing_ducati	Sports Teams	217.9K	$12.5K
29	Italy Football Team🇮🇹 @nazionaledicalcio	Sports Teams	2.0M	$11.5K
30	Torino FC🇮🇹 @torinofc1906	Sports Teams	329.5K	$11.1K
31	Autodromo Nazionale Monza🇮🇹 @autodromonazionale_monza	Sports Organizations	37.9K	$11.0K
32	Sampdoria🇮🇹 @sampdoria	Sports Teams	178.8K	$10.1K
33	Lazio🇮🇹 @sslazio	Sports Teams	348.3K	$10.0K
34	Pertamina Enduro VR46 Racing Team🇮🇹 @vr46racingteam	Sports Teams	277.2K	$9.0K
35	Volley Lube🇮🇹 @asvolleylube	Sports Teams	76.2K	$7.3K
36	Pisa🇮🇹 @pisasportingclub	Sports Teams	82.1K	$6.9K
37	Virtus Pallacanestro Bologna🇮🇹 @virtusbo	Sports Teams	27.5K	$6.9K
38	Benetton Rugby🇮🇹 @benettonrugby	Sports Teams	85.8K	$6.0K
39	Cesena🇮🇹 @cesenafc	Sports Teams	20.1K	$4.7K
40	Dolomiti Energia Trento🇮🇹 @aquilabaskettrento	Sports Teams	6.3K	$4.7K
41	Bari🇮🇹 @sscalciobari	Sports Teams	79.0K	$4.6K
42	Sassuolo🇮🇹 @sassuolocalcio	Sports Teams	157.0K	$4.3K
43	Sir Safety Conad Perugia🇮🇹 @sirsafetyperugia	Sports Teams	288.8K	$4.2K
44	Italy Men's Basketball Team🇮🇹 @italbasket	Sports Organizations	64.1K	$3.1K
45	Bologna Fc🇮🇹 @bolognafootballclub	Sports Teams	611.6K	$3.0K
46	Diatec Trentino🇮🇹 @trentinovolley	Sports Teams	348.6K	$2.8K
47	Empoli🇮🇹 @empolifootballclub	Sports Teams	176.2K	$2.1K
48	F.C. Südtirol🇮🇹 @fcsuedtirol	Sports Teams	60.5K	$2.1K
49	Pallacanestro Olimpia Milano🇮🇹 @olimpiamilano1936	Sports Teams	22.4K	$1.3K
50	Venezia FC🇮🇹 @veneziafc.official	Sports Teams	72.6K	$724