Total Value (Last 30 days)
$1.9M
Value Per 1K Fans
$363.65
Performance (Last 30 days)
Followers
5.3M
Posts
160
Impressions
131.7M
Engagement
7.2M
Eng. Rate
5.46%
Sports Teams Benchmark on Instagram
4.83%
Global Rankings (6,085 accounts)
View Ranking →Overall
| #198 | South Africa Cricket | $2.0M |
| #199 | FIBA Basketball World Cup | $2.0M |
| #200 | ESPN Brasil | $1.9M |
| #201 | Napoli | $1.9M |
| #202 | 5-Minute Crafts | $1.9M |
| #203 | Cirque du Soleil | $1.9M |
| #204 | Portland Trail Blazers | $1.9M |
Per 1K Fans
| #1819 | Alex Smalley | $364.60 |
| #1820 | Club Atlético Belgrano | $364.47 |
| #1821 | Sandro Souza | $364.20 |
| #1822 | Napoli | $363.65 |
| #1823 | Charl Schwartzel | $362.90 |
| #1824 | Revista Placar | $362.19 |
| #1825 |  Beats for Love | $362.16 |
🇮🇹 Italy Rankings (164 accounts)
View Ranking →Overall
| #5 | Serie A | $4.7M |
| #6 | F.C. Internazionale Milano | $3.8M |
| #7 | La Gazzetta dello Sport | $3.6M |
| #8 | Napoli | $1.9M |
| #9 | AC Milan | $1.9M |
| #10 | Team Italy | $1.7M |
| #11 | Dazn Italy | $1.3M |
Per 1K Fans
| #43 |  Axel Bassani | $374.61 |
| #44 | U.S. Cremonese | $374.10 |
| #45 | Ternana | $368.58 |
| #46 | Napoli | $363.65 |
| #47 | Diatec Trentino | $352.58 |
| #48 | Italy Olympic Committee | $324.26 |
| #49 | Aprilia Racing | $312.22 |
Sports Teams Rankings (2,642 accounts)
View Ranking →Overall
| #63 | Portugal Football Team | $2.0M |
| #64 | C.D. Guadalajara | $2.0M |
| #65 | South Africa Cricket | $2.0M |
| #66 | Napoli | $1.9M |
| #67 | Portland Trail Blazers | $1.9M |
| #68 | AC Milan | $1.9M |
| #69 | Al Hilal SFC | $1.8M |
Per 1K Fans
| #1307 | Kawkab Marrakech | $365.03 |
| #1308 | Clube de Regatas Brasil (CRB) | $364.65 |
| #1309 | Club Atlético Belgrano | $364.47 |
| #1310 | Napoli | $363.65 |
| #1311 | Scarborough Athletic | $360.57 |
| #1312 | Washington Wizards | $359.86 |
| #1313 | Mercedes | $359.14 |
🇮🇹 Sports Teams in Italy (91 accounts)
View Ranking →Overall
| #1 | Ferrari | $5.6M |
| #2 | Juventus | $5.2M |
| #3 | F.C. Internazionale Milano | $3.8M |
| #4 | Napoli | $1.9M |
| #5 | AC Milan | $1.9M |
| #6 | AS Roma | $1.2M |
| #7 |  Prima Pramac Racing | $867.9K |
Per 1K Fans
| #33 | AC Reggiana | $397.63 |
| #34 | U.S. Cremonese | $374.10 |
| #35 | Ternana | $368.58 |
| #36 | Napoli | $363.65 |
| #37 | Diatec Trentino | $352.58 |
| #38 | Aprilia Racing | $312.22 |
| #39 | Pisa | $306.00 |
This valuation represents what brands would pay in paid media to match the results this content delivers organically.
Calculated using Paid Media Equivalence (PME), the standard used across professional sports and entertainment.
Instagram Stories are not included due to their ephemeral nature.