Napoli is a Sports Teams Instagram account with 5.3M followers from Italy.
With a total economic value of $1.2M, a Value Per Fan of $227.77 and an average value per post of $9.5K, Napoli ranks #2458 globally by VPF among 6,591 Instagram accounts.
Data from March 2026
Average Value per Post
The real market value of each post — your baseline for brand collaborations
$9,484
Total Value
$1,213,902
Value Per 1K Fans
$228
Performance
Posts
128
Followers
5.3M
Impressions
80.4M
Engagement
4.6M
Eng. Rate
5.76%
Sports Teams Benchmark on Instagram
4.93%
Data from March 2026 · Published March 2026
Rankings
Global Rankings (6,591 accounts)
View Ranking →Overall
| #324 | Oktagon MMA | $1.2M |
| #325 | Esporte Clube Bahia | $1.2M |
| #326 | Welsh Rugby | $1.2M |
| #327 | Napoli | $1.2M |
| #328 |  New England Patriots | $1.2M |
| #329 | Australian Grand Prix | $1.2M |
| #330 | NBA Canada | $1.2M |
Per 1K Fans
| #2455 | Dinamo BDS Sassari | $228.85 |
| #2456 | Europa League | $228.77 |
| #2457 | Bayer Leverkusen | $228.06 |
| #2458 | Napoli | $227.77 |
| #2459 | Italy Football Team | $227.71 |
| #2460 | Catterick Racecourse | $227.52 |
| #2461 | Club Universitario de Deportes | $227.48 |
Frequently asked questions
The Value Per Fan metric normalizes economic value by follower count, meaning accounts that generate more value per follower rank higher regardless of audience size.
This valuation represents what brands would pay in paid media to match the results this content delivers organically.
Calculated using Paid Media Equivalence (PME), the standard used across professional sports and entertainment.
Instagram Stories are not included due to their ephemeral nature.