Most valuable Sports Organizations in Social Media in United States
Discover the most valuable Sports Organizations accounts in United States, ranked by economic value using Paid Media Equivalence (PME). This ranking covers 23 accounts on Instagram and TikTok from United States, measuring who generates the most earned media value.
Instagram
TikTok| # | Account | OverallFebruary 2026 |
|---|---|---|
| 1 |  NFL🇺🇸 @nfl | $36.2M |
| 2 | NBA🇺🇸 @nba | $6.5M |
| 3 | WWE🇺🇸 @wwe | $4.9M |
| 4 | F1🇺🇸 @f1 | $2.0M |
| 5 | NHL🇺🇸 @nhl | $1.6M |
| 6 | MLS🇺🇸 @mls | $1.4M |
| 7 | MLB🇺🇸 @mlb | $980.4K |
| 8 | NASCAR🇺🇸 @nascar | $900.5K |
| 9 | Professional Bull Riders🇺🇸 @pbr | $242.7K |
| 10 | European Handball Federation🇺🇸 @homeofhandball | $178.6K |
| 11 | Street League Series🇺🇸 @streetleagueskate | $152.4K |
| 12 | NWSL🇺🇸 @nwslsoccer | $96.2K |
| 13 | UFC Europe🇺🇸 @ufceurope | $90.0K |
| 14 | NBA G League🇺🇸 @nbagleague | $80.6K |
| 15 | WNBA🇺🇸 @wnba | $23.0K |
| 16 | IndyCar Series🇺🇸 @indycar | $12.0K |
| 17 | United Football League (UFL)🇺🇸 @ufl | $9.6K |
| 18 | US Open🇺🇸 @usopen | $9.1K |
| 19 | Las Vegas Grand Prix🇺🇸 @f1lasvegas | $1.6K |
| 20 | USA Men's Volleyball Team🇺🇸 @usavolleyball_official | $744 |
| 21 | United States Men's Basketball Team🇺🇸 @usabasketball | $728 |
| 22 | Miami Grand Prix🇺🇸 @f1miamigp | $562 |
| 23 | Circuit of the Americas🇺🇸 @cota.official | $184 |
Data from February 2026 · Published March 2026