Total Value (Last 30 days)
$1.4M
Value Per 1K Fans
$239.02
Performance (Last 30 days)
Followers
5.7M
Posts
193
Impressions
49.3M
Engagement
3.2M
Eng. Rate
6.45%
Sports Organizations Benchmark on TikTok
6.32%
Data from February 2026
About this account
MLS is a Sports Organizations TikTok account with 5.7M followers from United States.
With a total economic value of $1.4M in the last 30 days and a Value Per Fan of $239.02, MLS ranks #304 globally by VPF among 2,271 TikTok accounts.
The Value Per Fan metric normalizes economic value by follower count, meaning accounts that generate more value per follower rank higher regardless of audience size.
Global Rankings (2,271 accounts)
View Ranking βOverall
| #57 | Chris Hemsworth | $1.5M |
| #58 | FIFA World Cup | $1.5M |
| #59 | Sky Sports Italy | $1.4M |
| #60 | MLS | $1.4M |
| #61 | Bundesliga | $1.4M |
| #62 | Mikayla Nogueira | $1.3M |
| #63 | Sky Sports | $1.3M |
Per 1K Fans
| #301 | Tennis Channel | $242.39 |
| #302 | HC Erlangen | $242.13 |
| #303 | MΕ K Ε½ilina | $240.74 |
| #304 | MLS | $239.02 |
| #305 | Valence | $238.66 |
| #306 | Real Salt Lake | $238.30 |
| #307 | Wigan Athletic | $237.96 |
πΊπΈ United States Rankings (417 accounts)
View Ranking βOverall
| #24 | CBS Sports | $1.8M |
| #25 | Charli D'Amelio | $1.8M |
| #26 | NHL | $1.6M |
| #27 | MLS | $1.4M |
| #28 | Mikayla Nogueira | $1.3M |
| #29 | Mr Beast | $1.1M |
| #30 | MLB | $982.6K |
Per 1K Fans
| #60 | Aimee Song | $250.58 |
| #61 | Phoenix Suns | $249.50 |
| #62 | Tennis Channel | $242.39 |
| #63 | MLS | $239.02 |
| #64 | Real Salt Lake | $238.30 |
| #65 | Podcast Denilson Show | $233.56 |
| #66 | Milwaukee Brewers | $223.35 |
Sports Organizations Rankings (272 accounts)
View Ranking βOverall
| #11 |  International Skating Union | $1.7M |
| #12 | NHL | $1.6M |
| #13 | FIFA World Cup | $1.5M |
| #14 | MLS | $1.4M |
| #15 | Bundesliga | $1.4M |
| #16 | Six Nations Rugby | $1.2M |
| #17 | International Biathlon Union (IBU) | $1.1M |
Per 1K Fans
| #45 | Czech Basketball Federation | $282.25 |
| #46 | Scottish Women's Premier League | $277.80 |
| #47 | NBA | $253.83 |
| #48 | MLS | $239.02 |
| #49 | Premier League | $230.66 |
| #50 | Australian Football League | $229.83 |
| #51 | SM-Liiga | $227.61 |
πΊπΈ Sports Organizations in United States (23 accounts)
View Ranking βOverall
| #3 | WWE | $4.9M |
| #4 | F1 | $2.0M |
| #5 | NHL | $1.6M |
| #6 | MLS | $1.4M |
| #7 | MLB | $982.6K |
| #8 | NASCAR | $902.5K |
| #9 | Professional Bull Riders | $243.2K |
Per 1K Fans
| #2 | NHL | $498.73 |
| #3 | NASCAR | $283.83 |
| #4 | NBA | $253.83 |
| #5 | MLS | $239.02 |
| #6 | NBA G League | $221.93 |
| #7 | Street League Series | $192.00 |
| #8 | F1 | $147.29 |
This valuation represents what brands would pay in paid media to match the results this content delivers organically.
Calculated using Paid Media Equivalence (PME), the standard used across professional sports and entertainment.