NASCAR is a Sports Organizations TikTok account with 3.2M followers from United States.
With a total economic value of $175.2K, a Value Per Fan of $54.89 and an average value per post of $2.9K, NASCAR ranks #1064 globally by VPF among 2,483 TikTok accounts.
Data from March 2026
Average Value per Post
The real market value of each post — your baseline for brand collaborations
$2,872
Total Value
$175,173
Value Per 1K Fans
$55
Performance
Posts
61
Followers
3.2M
Impressions
5.1M
Engagement
425.7K
Eng. Rate
8.39%
Sports Organizations Benchmark on TikTok
5.99%
Data from March 2026 · Published March 2026
Rankings
Global Rankings (2,483 accounts)
View Ranking →Overall
| #284 | Australia Rugby | $176.3K |
| #285 | Sport TV | $175.8K |
| #286 | NFL on Prime Video | $175.6K |
| #287 | NASCAR | $175.2K |
| #288 | Italy Football Team | $175.1K |
| #289 | FIVB | $173.2K |
| #290 | Sweden Football Team | $170.6K |
Per 1K Fans
| #1061 | Denmark Football Team | $55.68 |
| #1062 | Brazil Men's Basketball Team | $55.41 |
| #1063 | LOSC | $55.21 |
| #1064 | NASCAR | $54.89 |
| #1065 | Portland Timbers | $54.87 |
| #1066 | Team USA | $54.78 |
| #1067 | Gloucester Rugby | $54.64 |
Frequently asked questions
The Value Per Fan metric normalizes economic value by follower count, meaning accounts that generate more value per follower rank higher regardless of audience size.
This valuation represents what brands would pay in paid media to match the results this content delivers organically.
Calculated using Paid Media Equivalence (PME), the standard used across professional sports and entertainment.