NHL is a Sports Organizations TikTok account with 3.3M followers from United States.
With a total economic value of $2.0M, a Value Per Fan of $589.05 and an average value per post of $3.9K, NHL ranks #152 globally by VPF among 2,483 TikTok accounts.
Data from March 2026
Average Value per Post
The real market value of each post — your baseline for brand collaborations
$3,902
Total Value
$1,962,621
Value Per 1K Fans
$589
Performance
Posts
503
Followers
3.3M
Impressions
62.9M
Engagement
5.5M
Eng. Rate
8.78%
Sports Organizations Benchmark on TikTok
5.99%
Data from March 2026 · Published March 2026
Rankings
Global Rankings (2,483 accounts)
View Ranking →Overall
| #46 | SPIN | $2.2M |
| #47 |  CANAL+ | $2.1M |
| #48 | Bundesliga | $2.1M |
| #49 | NHL | $2.0M |
| #50 | Fabrizio Romano | $1.9M |
| #51 | BBC Sport | $1.8M |
| #52 | Team Japan | $1.8M |
Per 1K Fans
| #149 | Bahrain International Circuit | $594.37 |
| #150 | Odense Boldklub | $593.29 |
| #151 | Lollapalooza | $592.93 |
| #152 | NHL | $589.05 |
| #153 | Minnesota Wild | $587.09 |
| #154 | Washington Spirit | $586.59 |
| #155 | The Jockey Club | $583.76 |
Frequently asked questions
The Value Per Fan metric normalizes economic value by follower count, meaning accounts that generate more value per follower rank higher regardless of audience size.
This valuation represents what brands would pay in paid media to match the results this content delivers organically.
Calculated using Paid Media Equivalence (PME), the standard used across professional sports and entertainment.