Total Value (Last 30 days)
$36.2M
Value Per 1K Fans
$1.77K
Performance (Last 30 days)
Followers
20.5M
Posts
681
Impressions
1405.8M
Engagement
133.9M
Eng. Rate
9.53%
Sports Organizations Benchmark on TikTok
6.32%
Global Rankings (2,271 accounts)
View Ranking →Overall
| #1 |  Barstool Sports | $57.8M |
| #2 | Overtime | $39.6M |
| #3 | ESPN Global | $36.6M |
| #4 |  NFL | $36.2M |
| #5 | Bleacher Report | $23.0M |
| #6 | BBC News | $13.9M |
| #7 | NBC Sports | $9.8M |
Per 1K Fans
| #26 | Minnesota Golden Gophers Men's Basketball | $2.02K |
| #27 | Bleacher Report | $2.02K |
| #28 |  Campo.dk | $1.80K |
| #29 | NFL | $1.77K |
| #30 | Gloucester City AFC | $1.72K |
| #31 | Six Nations Rugby | $1.70K |
| #32 |  B.T. Denmark | $1.63K |
🇺🇸 United States Rankings (417 accounts)
View Ranking →Overall
| #1 | Barstool Sports | $57.8M |
| #2 | Overtime | $39.6M |
| #3 | ESPN Global | $36.6M |
| #4 | NFL | $36.2M |
| #5 | Bleacher Report | $23.0M |
| #6 |  Seattle Seahawks | $8.9M |
| #7 | TNT Sports | $8.4M |
Per 1K Fans
| #5 |  Front Office Sports (FOS) | $2.12K |
| #6 | Minnesota Golden Gophers Men's Basketball | $2.02K |
| #7 | Bleacher Report | $2.02K |
| #8 | NFL | $1.77K |
| #9 | Overtime | $1.28K |
| #10 | Barstool Sports | $1.19K |
| #11 | NFL on CBS | $1.18K |
Sports Organizations Rankings (272 accounts)
View Ranking →Overall
| #1 | NFL | $36.2M |
| #2 | International Olympic Committee (IOC) | $7.0M |
| #3 | NBA | $6.5M |
| #4 | Premier League | $5.7M |
| #5 | WWE | $4.9M |
| #6 | UEFA Champions League | $3.6M |
| #7 | Ligue 1 | $2.9M |
Per 1K Fans
| #4 | World Curling Federation | $5.12K |
| #5 | Olympic Milano Cortina 2026 | $3.58K |
| #6 | Czech Olympic Team | $3.04K |
| #7 | NFL | $1.77K |
| #8 | Six Nations Rugby | $1.70K |
| #9 | Billie Jean King Cup | $1.10K |
| #10 | Musselburgh Racecourse | $1.07K |
🇺🇸 Sports Organizations in United States (23 accounts)
View Ranking →Overall
| #1 | NFL | $36.2M |
| #2 | NBA | $6.5M |
| #3 | WWE | $4.9M |
| #4 | F1 | $2.0M |
| #5 | NHL | $1.6M |
| #6 | MLS | $1.4M |
| #7 | MLB | $980.4K |
Per 1K Fans
| #1 | NFL | $1.77K |
| #2 | NHL | $497.61 |
| #3 | NASCAR | $283.20 |
| #4 | NBA | $253.26 |
| #5 | MLS | $238.48 |
| #6 | NBA G League | $221.43 |
| #7 | Street League Series | $191.57 |
This valuation represents what brands would pay in paid media to match the results this content delivers organically.
Calculated using Paid Media Equivalence (PME), the standard used across professional sports and entertainment.