Most valuable in Social Media in Germany

Discover the most valuable social media accounts in Germany, ranked by economic value using Paid Media Equivalence (PME). This ranking covers 206 accounts across Instagram and TikTok, showing who generates the most earned media value in Germany.

Instagram

TikTok

#	Account	Topic	Followers	OverallMarch 2026
1	Bundesliga🇩🇪 @bundesliga	Sports Organizations	16.8M	$11.2M
2	FC Bayern München🇩🇪 @fc bayern	Sports Teams	44.3M	$9.3M
3	Mercedes🇩🇪 @mercedes	Sports Teams	16.0M	$7.7M
4	Onefootball🇩🇪 @onefootball	Media & Creators	10.2M	$5.5M
5	Borussia Dortmund🇩🇪 @bvb	Sports Teams	20.9M	$2.7M
6	Borussia Mönchengladbach🇩🇪 @borussia	Sports Teams	1.2M	$1.2M
7	Bayer Leverkusen🇩🇪 @bayer04fussball	Sports Teams	4.6M	$1.1M
8	Hamburger SV🇩🇪 @hsv	Sports Teams	748.8K	$1.0M
9	RB Leipzig🇩🇪 @rbleipzig	Sports Teams	2.2M	$894.0K
10	1. FC Köln🇩🇪 @fckoeln	Sports Teams	679.8K	$835.1K
11	VfB Stuttgart🇩🇪 @vfb	Sports Teams	741.8K	$827.1K
12	Handball Bundesliga🇩🇪 @daikin_hbl	Sports Organizations	282.2K	$688.5K
13	Electronic Sports League (ESL)🇩🇪 @eslcs	Sports Organizations	679.9K	$671.3K
14	FC Schalke 04🇩🇪 @s04	Sports Teams	1.4M	$547.3K
15	FC St. Pauli🇩🇪 @fcstpauli	Sports Teams	482.5K	$472.4K
16	German Handball Federation🇩🇪 @dhb_teams	Sports Organizations	474.0K	$469.8K
17	Germany Women's Football Team🇩🇪 @dfb_frauenteam	Sports Teams	654.7K	$439.6K
18	Werder Bremen🇩🇪 @werderbremen	Sports Teams	589.1K	$429.7K
19	SC Freiburg🇩🇪 @scfreiburg	Sports Teams	623.0K	$424.2K
20	Eintracht Frankfurt🇩🇪 @eintrachtfrankfurt	Sports Teams	1.4M	$421.3K
21	Germany Football Team🇩🇪 @dfb_team	Sports Teams	7.2M	$411.9K
22	FC Bayern Frauen🇩🇪 @fcbfrauen	Sports Teams	1.6M	$400.5K
23	FSV Mainz 05🇩🇪 @1fsvmainz05	Sports Teams	344.3K	$349.3K
24	FC Augsburg🇩🇪 @fcaugsburg1907	Sports Teams	301.9K	$348.7K
25	Hertha BSC🇩🇪 @herthabsc	Sports Teams	405.4K	$323.6K
26	3. Liga🇩🇪 @3.liga	Sports Organizations	168.7K	$308.8K
27	Toni Kroos🇩🇪 @toni.kr8s	Athletes	49.6M	$304.6K
28	EHC Red Bull Munchen🇩🇪 @redbullmuenchen	Sports Teams	78.6K	$247.8K
29	F.C. Hansa Rostock🇩🇪 @hansarostock	Sports Teams	171.4K	$246.1K
30	Karlsruher SC🇩🇪 @karlsruhersc	Sports Teams	149.5K	$238.2K
31	Hannover 96🇩🇪 @hannover96	Sports Teams	244.5K	$237.8K
32	VfL Wolfsburg🇩🇪 @vfl.wolfsburg	Sports Teams	936.5K	$212.2K
33	VFL Wolfsburg Frauen🇩🇪 @vfl.wolfsburg.frauen	Sports Teams	165.7K	$207.3K
34	TSG Hoffenheim🇩🇪 @tsghoffenheim	Sports Teams	538.6K	$202.4K
35	Team Deutschland🇩🇪 @teamdeutschland	Sports Teams	453.2K	$200.2K
36	Dennis Schröder🇩🇪 @ds17_fg	Athletes	5.4M	$199.9K
37	Basketball Bundesliga🇩🇪 @easycreditbbl	Sports Organizations	96.1K	$197.5K
38	Deutsche Eishockey Liga (DEL)🇩🇪 @penny.del	Sports Organizations	159.8K	$188.2K
39	THW Kiel🇩🇪 @thwhandball	Sports Teams	191.8K	$187.4K
40	1. FC Kaiserslautern🇩🇪 @1fckaiserslautern1900	Sports Teams	229.6K	$185.4K
41	FC Bayern Basketball🇩🇪 @fcbayernbasketball	Sports Teams	359.5K	$178.5K
42	BMW Motorrad WorldSBK Team🇩🇪 @rokitbmwmotorradworldsbk	Sports Teams	138.7K	$178.2K
43	G2 Esports🇩🇪 @g2esports/	Sports Teams	1.4M	$176.4K
44	Manuel Neuer🇩🇪 @manuelneuer	Athletes	14.4M	$169.7K
45	1. FC Magdeburg🇩🇪 @1fcm1965	Sports Teams	112.0K	$169.6K
46	Germany Men's Basketball Team🇩🇪 @dbb_basketball	Sports Organizations	253.1K	$165.5K
47	DSC Arminia Bielefeld🇩🇪 @arminiaofficial	Sports Teams	198.5K	$164.7K
48	Kolner Haie🇩🇪 @koelnerhaieofficial	Sports Teams	121.1K	$163.6K
49	Rot-Weiss Essen🇩🇪 @rwe.1907	Sports Teams	87.9K	$163.5K
50	1. FC Nürnberg🇩🇪 @1_fc_nuernberg	Sports Teams	259.9K	$163.3K