THW Kiel is a Sports Teams Instagram account with 191.8K followers from Germany.
With a total economic value of $187.4K, a Value Per Fan of $977.47 and an average value per post of $2.5K, THW Kiel ranks #855 globally by VPF among 6,591 Instagram accounts.
Data from March 2026
Average Value per Post
The real market value of each post — your baseline for brand collaborations
$2,499
Total Value
$187,450
Value Per 1K Fans
$977
Performance
Posts
75
Followers
191.8K
Impressions
6.2M
Engagement
278.9K
Eng. Rate
4.51%
Sports Teams Benchmark on Instagram
4.93%
Data from March 2026 · Published March 2026
Rankings
Global Rankings (6,591 accounts)
View Ranking →Overall
| #1237 | Czech Olympic Team | $188.6K |
| #1238 | Deutsche Eishockey Liga (DEL) | $188.2K |
| #1239 | South Africa Women's Cricket Team | $188.1K |
| #1240 | THW Kiel | $187.4K |
| #1241 | Northampton Saints | $187.3K |
| #1242 | Cleveland Guardians | $187.2K |
| #1243 | Melbourne Victory FC | $187.0K |
Per 1K Fans
| #852 | New York City FC | $978.35 |
| #853 | MLS | $978.32 |
| #854 | Michigan State Spartans Men's Basketball | $977.64 |
| #855 | THW Kiel | $977.47 |
| #856 | Northwestern Wildcats Men's Basketball | $976.89 |
| #857 | Dunkerque Handball Grand Littoral | $976.27 |
| #858 | Yeovil Town | $976.02 |
Frequently asked questions
The Value Per Fan metric normalizes economic value by follower count, meaning accounts that generate more value per follower rank higher regardless of audience size.
This valuation represents what brands would pay in paid media to match the results this content delivers organically.
Calculated using Paid Media Equivalence (PME), the standard used across professional sports and entertainment.
Instagram Stories are not included due to their ephemeral nature.