Mercedes is a Sports Teams Instagram account with 16.0M followers from Germany.
With a total economic value of $7.7M, a Value Per Fan of $482.23 and an average value per post of $39.9K, Mercedes ranks #1628 globally by VPF among 6,591 Instagram accounts.
Data from March 2026
Average Value per Post
The real market value of each post — your baseline for brand collaborations
$39,877
Total Value
$7,736,123
Value Per 1K Fans
$482
Performance
Posts
194
Followers
16.0M
Impressions
371.7M
Engagement
26.2M
Eng. Rate
7.06%
Sports Teams Benchmark on Instagram
4.93%
Data from March 2026 · Published March 2026
Rankings
Global Rankings (6,591 accounts)
View Ranking →Overall
| #57 | Navjot Singh Sidhu | $8.2M |
| #58 | Inter Miami CF | $8.1M |
| #59 | Cristiano Ronaldo | $8.1M |
| #60 | Mercedes | $7.7M |
| #61 | Arsenal Football Club | $7.7M |
| #62 | Kolkata Knight Riders | $7.3M |
| #63 | SportsCenter ESPN | $7.2M |
Per 1K Fans
| #1625 | Le Havre AC | $482.50 |
| #1626 | Piráti Chomutov | $482.31 |
| #1627 | RC Massy Essonne | $482.24 |
| #1628 | Mercedes | $482.23 |
| #1629 |  Folkestone Invicta | $482.17 |
| #1630 | O'Higgins FC | $482.06 |
| #1631 | RKC Waalwijk | $481.86 |
Frequently asked questions
The Value Per Fan metric normalizes economic value by follower count, meaning accounts that generate more value per follower rank higher regardless of audience size.
This valuation represents what brands would pay in paid media to match the results this content delivers organically.
Calculated using Paid Media Equivalence (PME), the standard used across professional sports and entertainment.
Instagram Stories are not included due to their ephemeral nature.