Borussia Dortmund is a Sports Teams Instagram account with 20.9M followers from Germany.
With a total economic value of $2.7M, a Value Per Fan of $130.72 and an average value per post of $11.3K, Borussia Dortmund ranks #3042 globally by VPF among 6,591 Instagram accounts.
Data from March 2026
Average Value per Post
The real market value of each post — your baseline for brand collaborations
$11,319
Total Value
$2,727,781
Value Per 1K Fans
$131
Performance
Posts
241
Followers
20.9M
Impressions
170.1M
Engagement
7.1M
Eng. Rate
4.20%
Sports Teams Benchmark on Instagram
4.93%
Data from March 2026 · Published March 2026
Rankings
Global Rankings (6,591 accounts)
View Ranking →Overall
| #163 | UFC Europe | $2.8M |
| #164 | BBC Sport | $2.8M |
| #165 | UFC Eurasia | $2.8M |
| #166 | Borussia Dortmund | $2.7M |
| #167 | Newcastle United Football Club | $2.7M |
| #168 | New York Yankees | $2.7M |
| #169 |  Jio Hotstar | $2.7M |
Per 1K Fans
| #3039 | Katie Stengel | $131.53 |
| #3040 | Freddy Peralta | $131.34 |
| #3041 | Club The Strongest | $131.25 |
| #3042 | Borussia Dortmund | $130.72 |
| #3043 | Chloe Kelly | $130.68 |
| #3044 |  UKClimbing | $130.49 |
| #3045 | PanAm Games | $130.41 |
Frequently asked questions
The Value Per Fan metric normalizes economic value by follower count, meaning accounts that generate more value per follower rank higher regardless of audience size.
This valuation represents what brands would pay in paid media to match the results this content delivers organically.
Calculated using Paid Media Equivalence (PME), the standard used across professional sports and entertainment.
Instagram Stories are not included due to their ephemeral nature.