Total Value (Last 30 days)
$3.0M
Value Per 1K Fans
$144.62
Performance (Last 30 days)
Followers
20.9M
Posts
213
Impressions
179.4M
Engagement
7.5M
Eng. Rate
4.18%
Sports Teams Benchmark on Instagram
4.83%
Global Rankings (6,085 accounts)
View Ranking →Overall
| #135 | Lindsey Vonn | $3.1M |
| #136 | Team GB | $3.0M |
| #137 | ESPN Argentina | $3.0M |
| #138 | Borussia Dortmund | $3.0M |
| #139 | Al-Nassr | $3.0M |
| #140 | Chris Hemsworth | $3.0M |
| #141 | Europa League | $3.0M |
Per 1K Fans
| #2813 | Costa Rica Football Team | $144.88 |
| #2814 | Cobreloa | $144.81 |
| #2815 | UEFA Champions League | $144.71 |
| #2816 | Borussia Dortmund | $144.62 |
| #2817 | Stal Mielec | $144.56 |
| #2818 |  Green Bay Packers | $144.56 |
| #2819 | Centro Integrado de Performance Humana (CIPH) | $144.44 |
🇩🇪 Germany Rankings (194 accounts)
View Ranking →Overall
| #2 | FC Bayern München | $6.7M |
| #3 | Onefootball | $5.9M |
| #4 | Mercedes | $5.6M |
| #5 | Borussia Dortmund | $3.0M |
| #6 | Team Deutschland | $1.8M |
| #7 | Hamburger SV | $1.6M |
| #8 | 1. FC Köln | $1.4M |
Per 1K Fans
| #136 | Augsburger Panther | $157.35 |
| #137 | Yung Calisthenics | $153.53 |
| #138 | FC Bayern München | $151.64 |
| #139 | Borussia Dortmund | $144.62 |
| #140 | SpVgg Unterhaching | $144.40 |
| #141 |  Ricarda Funk | $144.11 |
| #142 | Bayer Leverkusen | $142.85 |
Sports Teams Rankings (2,642 accounts)
View Ranking →Overall
| #38 |  Los Angeles Rams | $3.3M |
| #39 | São Paulo FC | $3.1M |
| #40 | Team GB | $3.0M |
| #41 | Borussia Dortmund | $3.0M |
| #42 | Al-Nassr | $3.0M |
| #43 | Boston Celtics | $2.9M |
| #44 | FK Bodø/Glimt | $2.8M |
Per 1K Fans
| #1996 | Atletico de Madrid Femenino | $145.07 |
| #1997 | Costa Rica Football Team | $144.88 |
| #1998 | Cobreloa | $144.81 |
| #1999 | Borussia Dortmund | $144.62 |
| #2000 | Stal Mielec | $144.56 |
| #2001 | Green Bay Packers | $144.56 |
| #2002 | SpVgg Unterhaching | $144.40 |
🇩🇪 Sports Teams in Germany (131 accounts)
View Ranking →Overall
| #1 | FC Bayern München | $6.7M |
| #2 | Mercedes | $5.6M |
| #3 | Borussia Dortmund | $3.0M |
| #4 | Team Deutschland | $1.8M |
| #5 | Hamburger SV | $1.6M |
| #6 | 1. FC Köln | $1.4M |
| #7 | FC Schalke 04 | $924.4K |
Per 1K Fans
| #117 | VfB Oldenburg | $163.48 |
| #118 | Augsburger Panther | $157.35 |
| #119 | FC Bayern München | $151.64 |
| #120 | Borussia Dortmund | $144.62 |
| #121 | SpVgg Unterhaching | $144.40 |
| #122 | Bayer Leverkusen | $142.85 |
| #123 | 1860 Munich | $128.11 |
This valuation represents what brands would pay in paid media to match the results this content delivers organically.
Calculated using Paid Media Equivalence (PME), the standard used across professional sports and entertainment.
Instagram Stories are not included due to their ephemeral nature.