Most valuable in Social Media in Russia

Discover the most valuable social media accounts in Russia, ranked by economic value using Paid Media Equivalence (PME). This ranking covers 36 accounts across Instagram and TikTok, showing who generates the most earned media value in Russia.

Instagram

TikTok

#	Account	Topic	Followers	OverallMarch 2026
1	Elena Rybakina🇷🇺 @lenarybakina	Athletes	836.4K	$220.3K
2	Zenit St Petersburg🇷🇺 @zenit_spb	Sports Teams	1.0M	$146.5K
3	Matvei Safonov🇷🇺 @motya_39	Athletes	591.2K	$136.4K
4	Salavat Yulaev Ufa🇷🇺 @hcsalavat	Sports Teams	235.4K	$75.6K
5	Spartak Moscow🇷🇺 @fcsm_official	Sports Teams	666.6K	$52.3K
6	Ak Bars Kazan🇷🇺 @hcakbars	Sports Teams	257.6K	$47.8K
7	Like Nastya🇷🇺 @likenastya	Media & Creators	2.1M	$41.8K
8	Avangard Omsk🇷🇺 @avangard_inside	Sports Teams	192.7K	$28.0K
9	Sibir Novosibirsk🇷🇺 @hc_sibir	Sports Teams	180.7K	$23.9K
10	Traktor Chelyabinsk🇷🇺 @hc_traktor	Sports Teams	122.6K	$23.1K
11	CSKA Moscow🇷🇺 @pfc_cska	Sports Teams	622.4K	$18.6K
12	HC Dynamo Moscow🇷🇺 @dynamo_ru	Sports Teams	77.9K	$17.2K
13	Metallurg Magnitogorsk🇷🇺 @hcmetallurg	Sports Teams	91.3K	$14.1K
14	PBC CSKA Moscow🇷🇺 @cskabasket	Sports Teams	106.2K	$13.1K
15	Amur Khabarovsk🇷🇺 @hcamur	Sports Teams	64.7K	$13.1K
16	Alexey Molchanov🇷🇺 @alexeymolchanov	Athletes	445.7K	$12.4K
17	Karen Khachanov🇷🇺 @karenkhachanov	Athletes	336.0K	$11.1K
18	Andrey Rublev🇷🇺 @andreyrublev	Athletes	616.9K	$10.7K
19	HC Sochi🇷🇺 @hcsochi	Sports Teams	47.9K	$10.1K
20	SKA Saint Petersburg🇷🇺 @hcska	Sports Teams	216.3K	$8.2K
21	Neftekhimik Nizhnekamsk🇷🇺 @neftekhimik_hc	Sports Teams	30.7K	$8.1K
22	Team Spirit🇷🇺 @team__spirit/	Sports Teams	296.1K	$7.9K
23	Torpedo Nizhny Novgorod🇷🇺 @hctorpedo	Sports Teams	82.3K	$6.2K
24	UNICS Kazan🇷🇺 @unicsbasket	Sports Teams	43.8K	$5.4K
25	Maria Sharapova🇷🇺 @mariasharapova	Athletes	4.8M	$4.9K
26	HC Spartak Moscow🇷🇺 @spartak_hc	Sports Teams	97.2K	$4.1K
27	Basketball Club Zenit🇷🇺 @zenitbasket	Sports Teams	41.4K	$3.8K
28	Anastasia Potapova🇷🇺 @anapotapovaa	Athletes	289.8K	$3.4K
29	Anna Kalinskaya🇷🇺 @annakalinskaya78	Athletes	478.0K	$3.2K
30	Lada Togliatti🇷🇺 @hc_lada	Sports Teams	21.9K	$2.4K
31	Daria Kasatkina🇷🇺 @kasatkina	Athletes	349.2K	$2.4K
32	Aleksandr Golovin🇷🇺 @alex_golovin17	Athletes	443.7K	$1.9K
33	Lokomotiv Yaroslavl🇷🇺 @hclokomotiv	Sports Teams	87.9K	$1.5K
34	Virtus.pro🇷🇺 @virtuspro/	Sports Teams	278.9K	$958
35	Liudmila Samsonova🇷🇺 @lyuda_samsonova_	Athletes	47.7K	$669
36	Vityaz Podolsk🇷🇺 @hcvit	Sports Teams	22.5K	$181