Most valuable in Social Media in Russia
Discover the most valuable social media accounts in Russia, ranked by economic value using Paid Media Equivalence (PME). This ranking covers 16 accounts across Instagram and TikTok, showing who generates the most earned media value in Russia.
Instagram
TikTok| # | Account | OverallFebruary 2026 |
|---|---|---|
| 1 | Team Spirit🇷🇺 @teamspirit | $161.1K |
| 2 | Zenit St Petersburg🇷🇺 @zenitfc | $90.8K |
| 3 | Ak Bars Kazan🇷🇺 @hcakbars | $35.5K |
| 4 | SKA Saint Petersburg🇷🇺 @skahockey | $9.9K |
| 5 | Basketball Club Zenit🇷🇺 @zenitbasket | $8.5K |
| 6 | Salavat Yulaev Ufa🇷🇺 @hcsalavat | $8.4K |
| 7 | CSKA Moscow🇷🇺 @pfc_cska | $5.8K |
| 8 | Virtus.pro🇷🇺 @virtuspro | $5.8K |
| 9 |  Like Nastya🇷🇺 @likenastya | $5.7K |
| 10 | PBC CSKA Moscow🇷🇺 @cskabasket | $4.7K |
| 11 | Traktor Chelyabinsk🇷🇺 @hc_traktor | $4.1K |
| 12 | Torpedo Nizhny Novgorod🇷🇺 @torpedonn | $2.7K |
| 13 | Avtomobilist Yekaterinburg🇷🇺 @hc.avtomobilist | $2.3K |
| 14 | HC Dynamo Moscow🇷🇺 @dynamo.ru | $544 |
| 15 | Avangard Omsk🇷🇺 @hcavangard | $533 |
| 16 |  Alexey Molchanov🇷🇺 @molchanovsfreediving | $29 |
Data from February 2026 · Published March 2026