Matvei Safonov is a Athletes Instagram account with 591.2K followers from Russia.
With a total economic value of $135.5K, a Value Per Fan of $229.19 and an average value per post of $45.2K, Matvei Safonov ranks #2443 globally by VPF among 6,591 Instagram accounts.
Data from March 2026
Average Value per Post
The real market value of each post — your baseline for brand collaborations
$45,168
Total Value
$135,503
Value Per 1K Fans
$229
Performance
Posts
3
Followers
591.2K
Impressions
6.1M
Engagement
276.0K
Eng. Rate
4.55%
Athletes Benchmark on Instagram
6.06%
Data from March 2026 · Published March 2026
Rankings
Global Rankings (6,591 accounts)
View Ranking →Overall
| #1463 | New England Revolution | $136.3K |
| #1464 | José Balwin | $135.9K |
| #1465 | Virginia Cavaliers Women's Basketball | $135.7K |
| #1466 | Matvei Safonov | $135.5K |
| #1467 | Iliza Shlesinger | $135.5K |
| #1468 | Brynäs IF | $135.2K |
| #1469 | Austin Spurs | $135.2K |
Per 1K Fans
| #2440 | Colorado Rockies | $230.24 |
| #2441 | Romania Football Team | $230.04 |
| #2442 | Sekhukhune United | $229.40 |
| #2443 | Matvei Safonov | $229.19 |
| #2444 | Tigres UANL Women | $229.11 |
| #2445 | Wales Football Team | $229.06 |
| #2446 | Mezőkövesdi SE | $228.94 |
Frequently asked questions
The Value Per Fan metric normalizes economic value by follower count, meaning accounts that generate more value per follower rank higher regardless of audience size.
This valuation represents what brands would pay in paid media to match the results this content delivers organically.
Calculated using Paid Media Equivalence (PME), the standard used across professional sports and entertainment.
Instagram Stories are not included due to their ephemeral nature.