Zenit St Petersburg is a Sports Teams Instagram account with 1.0M followers from Russia.
With a total economic value of $146.5K, a Value Per Fan of $144.10 and an average value per post of $1.1K, Zenit St Petersburg ranks #2953 globally by VPF among 6,591 Instagram accounts.
Data from March 2026
Average Value per Post
The real market value of each post — your baseline for brand collaborations
$1,069
Total Value
$146,485
Value Per 1K Fans
$144
Performance
Posts
137
Followers
1.0M
Impressions
19.1M
Engagement
1.1M
Eng. Rate
5.81%
Sports Teams Benchmark on Instagram
4.93%
Data from March 2026 · Published March 2026
Rankings
Global Rankings (6,591 accounts)
View Ranking →Overall
| #1419 | Romario | $147.1K |
| #1420 | Islamabad United | $147.0K |
| #1421 | Saurabh Ghadge | $146.9K |
| #1422 | Zenit St Petersburg | $146.5K |
| #1423 | FIS Freestyle Skiing | $146.0K |
| #1424 | Jadon Sancho | $145.8K |
| #1425 | Arshdeep Singh | $145.8K |
Per 1K Fans
| #2950 | Oriente Petrolero | $144.30 |
| #2951 | ND Gorica | $144.20 |
| #2952 | Brazil Football Team | $144.12 |
| #2953 | Zenit St Petersburg | $144.10 |
| #2954 | Bobby Wagner | $144.02 |
| #2955 | Johannesburg Super Kings | $143.99 |
| #2956 | Randy Orton | $143.70 |
Frequently asked questions
The Value Per Fan metric normalizes economic value by follower count, meaning accounts that generate more value per follower rank higher regardless of audience size.
This valuation represents what brands would pay in paid media to match the results this content delivers organically.
Calculated using Paid Media Equivalence (PME), the standard used across professional sports and entertainment.
Instagram Stories are not included due to their ephemeral nature.