Hawthorn Football Club is a Sports Teams TikTok account with 339.2K followers from Australia.
With a total economic value of $268.1K, a Value Per Fan of $790.61 and an average value per post of $8.6K, Hawthorn Football Club ranks #107 globally by VPF among 2,483 TikTok accounts.
Data from March 2026
Average Value per Post
The real market value of each post — your baseline for brand collaborations
$8,650
Total Value
$268,144
Value Per 1K Fans
$791
Performance
Posts
31
Followers
339.2K
Impressions
5.9M
Engagement
596.3K
Eng. Rate
10.19%
Sports Teams Benchmark on TikTok
8.00%
Data from March 2026 · Published March 2026
Rankings
Global Rankings (2,483 accounts)
View Ranking →Overall
| #208 | Ferrari | $272.5K |
| #209 |  Viaplay Sport Nederland | $270.4K |
| #210 | Ajax | $269.8K |
| #211 | Hawthorn Football Club | $268.1K |
| #212 | Europa League | $267.6K |
| #213 | Orlando Magic | $260.5K |
| #214 | Formula E | $257.8K |
Per 1K Fans
| #104 | Eliteserien | $801.75 |
| #105 | Somerset CCC | $799.32 |
| #106 | TVP Sport | $797.71 |
| #107 | Hawthorn Football Club | $790.61 |
| #108 | EuroCup Basketball | $775.11 |
| #109 | Dunkerque Handball Grand Littoral | $769.97 |
| #110 | Viborg FF | $768.69 |
Frequently asked questions
The Value Per Fan metric normalizes economic value by follower count, meaning accounts that generate more value per follower rank higher regardless of audience size.
This valuation represents what brands would pay in paid media to match the results this content delivers organically.
Calculated using Paid Media Equivalence (PME), the standard used across professional sports and entertainment.