Most valuable Media & Creators in Social Media in Brazil
Discover the most valuable Media & Creators accounts in Brazil, ranked by economic value using Paid Media Equivalence (PME). This ranking covers 19 accounts on Instagram and TikTok from Brazil, measuring who generates the most earned media value.
Instagram
TikTok| # | Account | OverallFebruary 2026 |
|---|---|---|
| 1 | Big Brother Brasil🇧🇷 @bbb | $5.0M |
| 2 | TNT Sports Brasil🇧🇷 @tntsportsbr | $3.0M |
| 3 | ESPN Brasil🇧🇷 @espnbrasil | $2.7M |
| 4 |  CANAL+ Sport🇧🇷 @canalplussport | $1.8M |
| 5 | Globoesporte.com🇧🇷 @geglobo | $973.6K |
| 6 | SporTV🇧🇷 @sportv | $351.8K |
| 7 | UOL Esporte🇧🇷 @uolesporte | $279.3K |
| 8 | Podpah🇧🇷 @podpah | $223.4K |
| 9 | Futparódias🇧🇷 @futparodias | $91.6K |
| 10 | UFC Brasil🇧🇷 @ufcbrasil | $36.6K |
| 11 | Desimpedidos🇧🇷 @desimpedidos | $17.8K |
| 12 | Duda Garbi🇧🇷 @duda.garbi | $8.7K |
| 13 | Rica Perrone🇧🇷 @ricaperrone | $3.5K |
| 14 | Camila Coelho🇧🇷 @camilacoelho | $3.5K |
| 15 | Flow🇧🇷 @flowpdc | $2.2K |
| 16 | Barbara Coelho🇧🇷 @barbarapcoelho | $1.1K |
| 17 | Jorge Nicole🇧🇷 @jorgenicola | $921 |
| 18 | Nobru🇧🇷 @nobru | $311 |
| 19 | Galvão Bueno🇧🇷 @galvaobuenooficial | $18 |
Data from February 2026 · Published March 2026