Most valuable in Social Media in Colombia

Discover the most valuable social media accounts in Colombia, ranked by economic value using Paid Media Equivalence (PME). This ranking covers 20 accounts across Instagram and TikTok, showing who generates the most earned media value in Colombia.

Instagram

TikTok

#	Account	Topic	Followers	OverallFebruary 2026
1	Maluma🇨🇴 @maluma	Entertainment	12.9M	$239.6K
2	José Balwin🇨🇴 @jbalvin	Entertainment	22.5M	$197.6K
3	Lokillo🇨🇴 @lokillotiktok	Entertainment	3.5M	$45.9K
4	Shakira🇨🇴 @shakira	Entertainment	42.6M	$27.5K
5	FMS Colombia🇨🇴 @fmscolombiaoficial	Entertainment	937.3K	$24.1K
6	América de Cali🇨🇴 @lapasiondeunpueblo	Sports Teams	424.8K	$11.5K
7	Deportivo Cali🇨🇴 @deportivocalioficial	Sports Teams	146.6K	$8.6K
8	Fortaleza C.E.I.F🇨🇴 @fortalezaceif	Sports Teams	109.7K	$7.3K
9	Atlético Nacional🇨🇴 @nacionaloficial	Sports Teams	1.1M	$4.9K
10	Envigado Fútbol Club🇨🇴 @envigadofc	Sports Teams	44.6K	$3.4K
11	Colombia Football Team🇨🇴 @fcfseleccioncolombia	Sports Teams	2.3M	$2.6K
12	Millonarios Fútbol Club🇨🇴 @millosfcoficial	Sports Teams	372.8K	$2.5K
13	Club Independiente Santa Fe🇨🇴 @santafe__oficial	Sports Teams	81.4K	$1.5K
14	Asociación Deportivo Pasto🇨🇴 @deportivopastooficial	Sports Teams	20.6K	$994
15	Jaguares de Córdoba🇨🇴 @jaguaresdecordobafc	Sports Teams	18.7K	$763
16	Unión Magdalena🇨🇴 @unionmagdalena	Sports Teams	20.4K	$183
17	Llaneros FC🇨🇴 @llanerosfcoficial	Sports Teams	21.0K	$165
18	Arci🇨🇴 @quihuboparce	Entertainment	8.6K	$136
19	Águilas Doradas Rionegro🇨🇴 @aguilasdoradas	Sports Teams	91.7K	$81
20	Coloso🇨🇴 @colosocls	Entertainment	2.5K	$25