Maluma is a Entertainment TikTok account with 13.1M followers from Colombia.
With a total economic value of $632.4K, a Value Per Fan of $48.20 and an average value per post of $57.5K, Maluma ranks #1132 globally by VPF among 2,483 TikTok accounts.
Data from March 2026
Average Value per Post
The real market value of each post — your baseline for brand collaborations
$57,488
Total Value
$632,373
Value Per 1K Fans
$48
Performance
Posts
11
Followers
13.1M
Impressions
55.2M
Engagement
6.9M
Eng. Rate
12.56%
Entertainment Benchmark on TikTok
9.41%
Data from March 2026 · Published March 2026
Rankings
Global Rankings (2,483 accounts)
View Ranking →Overall
| #102 | Fox Sports | $675.0K |
| #103 | English Football League (EFL) | $665.2K |
| #104 | EuroCup Basketball | $663.5K |
| #105 | Maluma | $632.4K |
| #106 |  TVP Sport | $608.4K |
| #107 | Atlético Madrid | $604.7K |
| #108 |  VoetbalPrimeur | $603.4K |
Per 1K Fans
| #1129 | Nîmes Olympique | $48.83 |
| #1130 | Spain Football Team | $48.56 |
| #1131 | Tohoku Rakuten Golden Eagles | $48.29 |
| #1132 | Maluma | $48.20 |
| #1133 | Real Madrid | $47.68 |
| #1134 | Standard de Liege | $47.53 |
| #1135 | HC Olomouc | $47.43 |
Frequently asked questions
The Value Per Fan metric normalizes economic value by follower count, meaning accounts that generate more value per follower rank higher regardless of audience size.
This valuation represents what brands would pay in paid media to match the results this content delivers organically.
Calculated using Paid Media Equivalence (PME), the standard used across professional sports and entertainment.