Total Value (Last 30 days)
$240.2K
Value Per 1K Fans
$18.69
Performance (Last 30 days)
Followers
12.9M
Posts
11
Impressions
25.5M
Engagement
3.5M
Eng. Rate
13.82%
Entertainment Benchmark on TikTok
8.90%
Data from February 2026
About this account
Maluma is a Entertainment TikTok account with 12.9M followers from Colombia.
With a total economic value of $240.2K in the last 30 days and a Value Per Fan of $18.69, Maluma ranks #1430 globally by VPF among 2,271 TikTok accounts.
The Value Per Fan metric normalizes economic value by follower count, meaning accounts that generate more value per follower rank higher regardless of audience size.
Global Rankings (2,271 accounts)
View Ranking →Overall
| #197 | Professional Bull Riders | $243.2K |
| #198 | Bayer Leverkusen | $241.6K |
| #199 | Amazon Prime Video Sport | $241.2K |
| #200 | Maluma | $240.2K |
| #201 | National Rugby League | $239.4K |
| #202 | Asian Football Confederation (AFC) | $235.4K |
| #203 | Dallas Mavericks | $232.2K |
Per 1K Fans
| #1427 | Jessie J | $18.72 |
| #1428 | Darlington | $18.71 |
| #1429 | Bath City FC | $18.70 |
| #1430 | Maluma | $18.69 |
| #1431 | Philippines Women's Football Team | $18.53 |
| #1432 | Brazil Men's Basketball Team | $18.51 |
| #1433 | Shrewsbury Town | $18.50 |
🇨🇴 Colombia Rankings (20 accounts)
View Ranking →Overall
| #1 | Maluma | $240.2K |
| #2 | José Balwin | $198.1K |
| #3 | Lokillo | $46.0K |
| #4 | Shakira | $27.6K |
| #5 | FMS Colombia | $24.2K |
| #6 | América de Cali | $11.6K |
| #7 | Deportivo Cali | $8.6K |
Per 1K Fans
| #6 | América de Cali | $27.21 |
| #7 | FMS Colombia | $25.79 |
| #8 | Club Independiente Santa Fe | $19.06 |
| #9 | Maluma | $18.69 |
| #10 | Arci | $15.89 |
| #11 | Lokillo | $13.30 |
| #12 | Coloso | $10.24 |
Entertainment Rankings (199 accounts)
View Ranking →Overall
| #15 | Kimberly Loaiza | $303.6K |
| #16 | Celine Dion | $269.3K |
| #17 | Katy Perry | $267.4K |
| #18 | Maluma | $240.2K |
| #19 | José Balwin | $198.1K |
| #20 | Red Bull Batalla | $165.2K |
| #21 | Ellie Goulding | $145.7K |
Per 1K Fans
| #51 | Pluzito (Ale Pluz) | $19.32 |
| #52 | Danger AK | $19.15 |
| #53 | Jessie J | $18.72 |
| #54 | Maluma | $18.69 |
| #55 | Nicki Minaj | $18.35 |
| #56 | DJ Khaled | $17.89 |
| #57 | Dani Calabresa | $17.53 |
This valuation represents what brands would pay in paid media to match the results this content delivers organically.
Calculated using Paid Media Equivalence (PME), the standard used across professional sports and entertainment.