Most valuable in Social Media in Colombia

Discover the most valuable social media accounts in Colombia, ranked by economic value using Paid Media Equivalence (PME). This ranking covers 54 accounts across Instagram and TikTok, showing who generates the most earned media value in Colombia.

Instagram

TikTok

#	Account	Topic	Followers	OverallMarch 2026
1	Shakira🇨🇴 @shakira	Entertainment	95.8M	$750.5K
2	Sofia Vergara🇨🇴 @sofiavergara	Entertainment	35.8M	$429.7K
3	ESPN Colombia🇨🇴 @espncolombia	Media & Creators	1.5M	$400.4K
4	Colombia Football Team🇨🇴 @fcfseleccioncol	Sports Teams	5.4M	$379.3K
5	Millonarios Fútbol Club🇨🇴 @millosfcoficial	Sports Teams	929.2K	$373.3K
6	América de Cali🇨🇴 @americadecali	Sports Teams	933.4K	$286.9K
7	Atlético Nacional🇨🇴 @nacionaloficial	Sports Teams	2.2M	$245.2K
8	Maluma🇨🇴 @maluma	Entertainment	64.5M	$209.3K
9	Junior de Barranquilla🇨🇴 @juniorclubsa	Sports Teams	1.0M	$207.6K
10	Lokillo🇨🇴 @lokilloflorez	Entertainment	4.4M	$172.1K
11	Deportivo Cali🇨🇴 @deportivocalioficial	Sports Teams	475.9K	$168.3K
12	James Rodriguez🇨🇴 @jamesrodriguez10	Athletes	51.8M	$163.2K
13	Deportivo Independiente Medellín🇨🇴 @dimoficialcom	Sports Teams	430.5K	$149.3K
14	José Balwin🇨🇴 @jbalvin	Entertainment	50.4M	$136.7K
15	FMS Colombia🇨🇴 @fmscolombiaoficial	Entertainment	634.2K	$114.8K
16	Club Deportes Tolima🇨🇴 @cdtolima	Sports Teams	186.6K	$96.5K
17	Fortaleza C.E.I.F🇨🇴 @fortaleza_ceif	Sports Teams	172.1K	$89.1K
18	Club Atlético Bucaramanga🇨🇴 @bucaramangaoficial	Sports Teams	297.4K	$86.9K
19	Radamel Falcão Garcia🇨🇴 @falcao	Athletes	17.7M	$83.3K
20	Luis Diaz🇨🇴 @luisdiaz19_	Athletes	7.7M	$73.0K
21	Valles-t🇨🇴 @vallest_rap	Entertainment	1.6M	$54.0K
22	Asociación Deportivo Pasto🇨🇴 @deportivopastooficial	Sports Teams	71.5K	$39.3K
23	Águilas Doradas Rionegro🇨🇴 @aguilasdoradasr	Sports Teams	88.3K	$36.5K
24	Juan Cuadrado🇨🇴 @cuadrado	Athletes	13.6M	$35.8K
25	Once Caldas🇨🇴 @oncecaldasoficial	Sports Teams	179.0K	$22.8K
26	Gerson Plata (Filosofo)🇨🇴 @filosofo.mc	Entertainment	48.4K	$19.4K
27	Marithea🇨🇴 @marithearap	Entertainment	378.9K	$18.7K
28	Deportivo Pereira🇨🇴 @corpereira	Sports Teams	177.1K	$18.0K
29	Unión Magdalena🇨🇴 @unionmagdalenasa	Sports Teams	101.3K	$14.8K
30	Club Independiente Santa Fe🇨🇴 @santafe_oficial	Sports Teams	343.4K	$14.6K
31	Jaguares de Córdoba🇨🇴 @jaguaresfc	Sports Teams	90.2K	$14.1K
32	David Alonso🇨🇴 @d.alonso80	Athletes	321.4K	$12.1K
33	Llaneros FC🇨🇴 @clubllanerosfc	Sports Teams	74.9K	$9.6K
34	Boyaca Chico🇨🇴 @boyacachico_oficial	Sports Teams	46.5K	$8.2K
35	Mariana Pajón🇨🇴 @marianapajon	Athletes	2.4M	$6.3K
36	Yerry Mina🇨🇴 @yerrymina	Athletes	3.5M	$4.5K
37	Mayra Ramirez🇨🇴 @mayra.ramirez9	Athletes	136.3K	$3.9K
38	Sebastian Munoz🇨🇴 @jsmunoz23	Athletes	24.3K	$3.5K
39	Linda Caicedo🇨🇴 @linda__caicedo11	Athletes	931.2K	$3.3K
40	Patriotas Boyacá Fútbol Club🇨🇴 @patriotasboyfc	Sports Teams	51.6K	$2.6K
41	Envigado Fútbol Club🇨🇴 @envigadofc	Sports Teams	131.8K	$2.3K
42	Coloso🇨🇴 @colosocls	Entertainment	12.9K	$1.3K
43	Harold Ramirez🇨🇴 @haroldramirez16	Athletes	53.4K	$1.2K
44	Puppy🇨🇴 @puppy.rap	Entertainment	15.1K	$1.1K
45	JBeat🇨🇴 @jbeatmusik	Entertainment	24.2K	$996
46	Airon🇨🇴 @airon.erreape	Entertainment	18.1K	$748
47	Alan Cortez🇨🇴 @fatn.rap	Entertainment	88.9K	$744
48	CD Atletico Huila🇨🇴 @clubatleticohuila	Sports Teams	53.5K	$526
49	Jose Quintana🇨🇴 @jose_quintana24	Athletes	70.8K	$401
50	Arci🇨🇴 @quihuboparce	Entertainment	41.4K	$362