Maluma is a Entertainment Instagram account with 64.5M followers from Colombia.
With a total economic value of $209.3K, a Value Per Fan of $3.25 and an average value per post of $69.8K, Maluma ranks #6034 globally by VPF among 6,591 Instagram accounts.
Data from March 2026
Average Value per Post
The real market value of each post β your baseline for brand collaborations
$69,761
Total Value
$209,283
Value Per 1K Fans
$3
Performance
Posts
3
Followers
64.5M
Impressions
22.8M
Engagement
2.6M
Eng. Rate
11.25%
Entertainment Benchmark on Instagram
5.20%
Data from March 2026 Β· Published March 2026
Rankings
Global Rankings (6,591 accounts)
View Ranking βOverall
| #1160 | Great British Racing | $211.4K |
| #1161 | Gallagher Chiefs | $210.5K |
| #1162 | Memphis Grizzlies | $209.3K |
| #1163 | Maluma | $209.3K |
| #1164 | Luton Town FC | $209.1K |
| #1165 | Demi Lovato | $208.8K |
| #1166 | Pedro Acosta | $208.7K |
Per 1K Fans
| #6031 | Simone Biles | $3.27 |
| #6032 | Sean Crocker | $3.27 |
| #6033 | Kirk Cousins | $3.26 |
| #6034 | Maluma | $3.25 |
| #6035 |  Kevin Trapp | $3.24 |
| #6036 | Tanya Burr | $3.23 |
| #6037 |  Emily Harrington | $3.22 |
Frequently asked questions
The Value Per Fan metric normalizes economic value by follower count, meaning accounts that generate more value per follower rank higher regardless of audience size.
This valuation represents what brands would pay in paid media to match the results this content delivers organically.
Calculated using Paid Media Equivalence (PME), the standard used across professional sports and entertainment.
Instagram Stories are not included due to their ephemeral nature.