Instagram Account value calculator
How much is an Instagram account really worth? Use our Instagram account value calculator to find out. Enter any handle to see the real economic value of their organic content, calculated using Paid Media Equivalence (PME).
How We Value Instagram Accounts
We analyze all posts published during the month, measuring reach, engagement, and impact. Using Paid Media Equivalence, we calculate what a brand would pay for Instagram ads to achieve the same results. This gives every account a concrete economic value in dollars.
Valuations powered by Paid Media Equivalence (PME) — the methodology used across professional sports and entertainment.