Earned Media value calculator
Use our earned media value calculator to measure the real economic impact of any social media account's organic content. Powered by Paid Media Equivalence (PME) — enter a handle to see what it would cost to achieve the same results through paid media.
Earned Media Value vs. PME
Earned Media Value (EMV) estimates the value of organic exposure. Our Paid Media Equivalence (PME) methodology goes further — it calculates the actual cost of replicating organic results through paid advertising, using real market rates. This gives you a concrete, defensible number rather than an estimate.
Valuations powered by Paid Media Equivalence (PME) — the methodology used across professional sports and entertainment.