Most valuable in Social Media in Uruguay
Discover the most valuable social media accounts in Uruguay, ranked by economic value using Paid Media Equivalence (PME). This ranking covers 6 accounts across Instagram and TikTok, showing who generates the most earned media value in Uruguay.
Instagram
TikTok| # | Account | OverallFebruary 2026 |
|---|---|---|
| 1 | Club Atlético Peñarol🇺🇾 @oficialcap | $45.3K |
| 2 | Franco Escamilla🇺🇾 @francoescamillaofficial | $28.4K |
| 3 | Club Nacional de Football🇺🇾 @nacional | $6.7K |
| 4 | Uruguay Football Team🇺🇾 @aufoficial | $534 |
| 5 | Uruguay Rugby Union🇺🇾 @rugbyuruguay | $62 |
| 6 | Montevideo City Torque🇺🇾 @mvdcitytorque | $9 |
Data from February 2026 · Published March 2026