Most valuable in Social Media in Uruguay

Discover the most valuable social media accounts in Uruguay, ranked by economic value using Paid Media Equivalence (PME). This ranking covers 33 accounts across Instagram and TikTok, showing who generates the most earned media value in Uruguay.

Instagram

TikTok

#	Account	Topic	Followers	OverallMarch 2026
1	Federico Valverde🇺🇾 @fedevalverde	Athletes	20.8M	$537.0K
2	Club Atlético Peñarol🇺🇾 @oficialcap	Sports Teams	1.1M	$527.2K
3	Club Nacional de Football🇺🇾 @nacional	Sports Teams	1.0M	$321.3K
4	Franco Escamilla🇺🇾 @francoescamillaoficial	Entertainment	12.0M	$204.0K
5	Ronald Araújo🇺🇾 @ronaldaraujo_4	Athletes	7.7M	$56.0K
6	Giorgian de Arrascaeta🇺🇾 @g10dearrascaeta	Athletes	8.9M	$37.1K
7	Edinson Cavani🇺🇾 @cavaniofficial21	Athletes	10.2M	$26.3K
8	Darwin Núñez🇺🇾 @darwin_n9	Athletes	4.7M	$24.3K
9	Luis Suárez🇺🇾 @luissuarez9	Athletes	48.0M	$21.6K
10	Club Atlético Juventud🇺🇾 @juventuduy	Sports Teams	33.5K	$19.4K
11	Fernando Muslera🇺🇾 @muslera	Athletes	5.3M	$17.9K
12	Uruguay Rugby Union🇺🇾 @uru_oficial	Sports Organizations	49.0K	$16.1K
13	Defensor Sporting🇺🇾 @defensorsp	Sports Teams	62.0K	$14.6K
14	Danubio FC🇺🇾 @danubiofc	Sports Teams	60.8K	$11.7K
15	Montevideo City Torque🇺🇾 @mvdcitytorque	Sports Teams	92.4K	$9.3K
16	Uruguay Football Team🇺🇾 @aufoficial	Sports Teams	1.6M	$8.0K
17	Deportivo Maldonado🇺🇾 @maldosad	Sports Teams	26.8K	$6.5K
18	Centro Atletico Fenix🇺🇾 @cafenix	Sports Teams	31.4K	$5.7K
19	Montevideo Wanderers FC🇺🇾 @mwfc_oficial	Sports Teams	37.8K	$5.5K
20	Liverpool Fútbol Club🇺🇾 @liverpoolfc1915	Sports Teams	48.4K	$5.1K
21	Racing Club de Montevideo🇺🇾 @racingcluburu	Sports Teams	48.7K	$2.8K
22	Club Atlético River Plate🇺🇾 @cariverplateuru	Sports Teams	30.6K	$2.5K
23	Cerro Largo🇺🇾 @cerrolargofc	Sports Teams	45.0K	$1.8K
24	Gaëtan Laborde🇺🇾 @labordegaetan	Athletes	54.6K	$1.7K
25	C.A. Progreso🇺🇾 @progresooficial	Sports Teams	28.9K	$1.5K
26	C.A. Cerro🇺🇾 @cacerro_oficial	Sports Teams	31.1K	$1.3K
27	Cristhian Stuani🇺🇾 @stuanicristhian	Athletes	119.5K	$1.0K
28	Facundo Pellistri🇺🇾 @facupellistri	Athletes	975.4K	$976
29	Marcin Bułka🇺🇾 @marcinbulka1	Athletes	369.8K	$878
30	Mauro Arambarri🇺🇾 @mauroarambarri8	Athletes	39.4K	$731
31	Club Plaza Colonia de Deportes🇺🇾 @plazacolonia1917	Sports Teams	23.1K	$703
32	Maite Caceres🇺🇾 @maitecaceress	Athletes	95.4K	$627
33	Miramar Misiones🇺🇾 @miramaroficial	Sports Teams	15.8K	$465