Most valuable Athletes in Social Media in Brazil
Discover the most valuable Athletes accounts in Brazil, ranked by economic value using Paid Media Equivalence (PME). This ranking covers 22 accounts on Instagram and TikTok from Brazil, measuring who generates the most earned media value.
Instagram
TikTok| # | Account | OverallFebruary 2026 |
|---|---|---|
| 1 | Rayssa Leal🇧🇷 @jrayssaleal | $110.1K |
| 2 | Luis Henrique Blanco (Lucaneta)🇧🇷 @lucaneta | $62.9K |
| 3 | Neymar🇧🇷 @neymarjr | $59.6K |
| 4 | Jose Ferreira Neto🇧🇷 @radiocraqueneto | $34.9K |
| 5 | Antony🇧🇷 @antourny | $32.4K |
| 6 | Ronaldinho🇧🇷 @ronaldinho | $28.4K |
| 7 | Gabriel Martinelli🇧🇷 @gabimartinelli | $8.6K |
| 8 | Key Alves🇧🇷 @keyalvesoficial | $7.9K |
| 9 | Zé Roberto🇧🇷 @zeroberto | $6.2K |
| 10 | Fred Caldeira🇧🇷 @fred_caldeira | $3.0K |
| 11 | Ítalo Ferreira🇧🇷 @italotferreira | $2.3K |
| 12 | Denilson🇧🇷 @denilsonshow | $1.1K |
| 13 |  Marcelinho Carioca🇧🇷 @marcelinhocariocaoficial | $742 |
| 14 |  Eder Militao🇧🇷 @edermilitaoreal | $693 |
| 15 | Richarlison🇧🇷 @richarlison | $600 |
| 16 | Renata Heilborn🇧🇷 @renataheilborn | $578 |
| 17 | Marcelo🇧🇷 @marcelotwelve | $493 |
| 18 | Natalia Guitler🇧🇷 @nataliaguitler | $178 |
| 19 |  Falcão 12🇧🇷 @falcao12oficial | $168 |
| 20 | Eric Granado🇧🇷 @ericgranado51 | $166 |
| 21 | Tatiana Weston Webb🇧🇷 @tatiwest9 | $23 |
| 22 | Beatriz Ferreira🇧🇷 @beatrizferreira60kg | $5 |
Data from February 2026 · Published March 2026