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Most valuable in Social Media in New Zealand

Discover the most valuable social media accounts in New Zealand, ranked by economic value using Paid Media Equivalence (PME). This ranking covers 15 accounts across Instagram and TikTok, showing who generates the most earned media value in New Zealand.

#AccountOverallMarch 2026
1New Zealand Warriors

New Zealand Warriors🇳🇿

@nzwarriors

$224.3K
2New Zealand SailGP

New Zealand SailGP🇳🇿

@sailgpnzl

$99.3K
3Moana Pasifika

Moana Pasifika🇳🇿

@moana_pasifika

$14.4K
4New Zealand Cricket

New Zealand Cricket🇳🇿

@newzealandcricket

$9.0K
5Crusaders

Crusaders🇳🇿

@crusadersrugby

$6.6K
6Highlanders

Highlanders🇳🇿

@highlandersrugby

$6.5K
7Hurricanes

Hurricanes🇳🇿

@hurricanesrugby

$5.1K
8The Blues

The Blues🇳🇿

@bluesrugbyteam

$4.9K
9New Zealand Football Team

New Zealand Football Team🇳🇿

@nz_football

$3.0K
10The New Zealand Olympic Team

The New Zealand Olympic Team🇳🇿

@thenzteam

$1.8K
11Gallagher Chiefs

Gallagher Chiefs🇳🇿

@chiefsrugby

$1.3K
12Emirates Team New Zealand

Emirates Team New Zealand🇳🇿

@emiratesteamnz

$1.0K
13Dan Carter

Dan Carter🇳🇿

@dancarter_10

$372
14Auckland City FC

Auckland City FC🇳🇿

@aucklandcityfc

$308
15New Zealand Men's Hockey Team

New Zealand Men's Hockey Team🇳🇿

@nzblacksticks

$144

Data from March 2026 · Published March 2026