Most valuable in Social Media in New Zealand
Discover the most valuable social media accounts in New Zealand, ranked by economic value using Paid Media Equivalence (PME). This ranking covers 14 accounts across Instagram and TikTok, showing who generates the most earned media value in New Zealand.
Instagram
TikTok| # | Account | OverallFebruary 2026 |
|---|---|---|
| 1 | The New Zealand Olympic Team🇳🇿 @thenzteam | $88.5K |
| 2 | New Zealand Warriors🇳🇿 @nzwarriors | $48.6K |
| 3 | Hurricanes🇳🇿 @hurricanesrugby | $21.1K |
| 4 | Moana Pasifika🇳🇿 @moana_pasifika | $10.6K |
| 5 | Highlanders🇳🇿 @highlandersrugby | $7.6K |
| 6 | Crusaders🇳🇿 @crusadersrugby | $5.7K |
| 7 | Gallagher Chiefs🇳🇿 @chiefsrugby | $2.7K |
| 8 | New Zealand Cricket🇳🇿 @newzealandcricket | $1.5K |
| 9 | The Blues🇳🇿 @bluesrugbyteam | $1.4K |
| 10 | New Zealand Football Team🇳🇿 @nz_football | $788 |
| 11 | New Zealand Men's Hockey Team🇳🇿 @nzblacksticks | $408 |
| 12 | New Zealand SailGP🇳🇿 @sailgpnzl | $380 |
| 13 | Dan Carter🇳🇿 @dancarter_10 | $367 |
| 14 | Emirates Team New Zealand🇳🇿 @emiratesteamnz | $183 |
Data from February 2026 · Published March 2026