Highlanders is a Sports Teams TikTok account with 42.0K followers from New Zealand.
With a total economic value of $6.5K, a Value Per Fan of $155.01 and an average value per post of $260, Highlanders ranks #578 globally by VPF among 2,483 TikTok accounts.
Data from March 2026
Average Value per Post
The real market value of each post — your baseline for brand collaborations
$260
Total Value
$6,512
Value Per 1K Fans
$155
Performance
Posts
25
Followers
42.0K
Impressions
310.7K
Engagement
28.5K
Eng. Rate
9.17%
Sports Teams Benchmark on TikTok
8.00%
Data from March 2026 · Published March 2026
Rankings
Global Rankings (2,483 accounts)
View Ranking →Overall
| #1181 | Rita Ora | $6.5K |
| #1182 | Wycombe Wanderers | $6.5K |
| #1183 |  Leksands IF | $6.5K |
| #1184 | Highlanders | $6.5K |
| #1185 | Leicester City Football Club | $6.5K |
| #1186 | Ilves-Hockey | $6.4K |
| #1187 | Bologna Fc | $6.4K |
Per 1K Fans
| #575 | EV Zug | $156.00 |
| #576 | Adler Mannheim | $155.88 |
| #577 | Sharks Rugby | $155.41 |
| #578 | Highlanders | $155.01 |
| #579 | NFL on Fox | $154.65 |
| #580 | Mirror Football | $153.30 |
| #581 | Liga F | $153.13 |
Frequently asked questions
The Value Per Fan metric normalizes economic value by follower count, meaning accounts that generate more value per follower rank higher regardless of audience size.
This valuation represents what brands would pay in paid media to match the results this content delivers organically.
Calculated using Paid Media Equivalence (PME), the standard used across professional sports and entertainment.