Most valuable in Social Media in Australia

Discover the most valuable social media accounts in Australia, ranked by economic value using Paid Media Equivalence (PME). This ranking covers 76 accounts across Instagram and TikTok, showing who generates the most earned media value in Australia.

Instagram

TikTok

#	Account	Topic	Followers	OverallMarch 2026
51	Western Sydney Wanderers FC🇦🇺 @wswanderersfc	Sports Teams	47.5K	$6.2K
52	Newcastle Jets FC🇦🇺 @newcastlejetsfc	Sports Teams	7.0K	$5.9K
53	Adelaide United FC🇦🇺 @adelaideunited	Sports Teams	73.6K	$5.1K
54	Melbourne Victory FC🇦🇺 @gomvfc	Sports Teams	76.9K	$5.0K
55	Australia SailGP🇦🇺 @bondsflyingroos	Sports Teams	53.6K	$4.5K
56	David Warner🇦🇺 @davidwarner31	Athletes	4.9M	$4.0K
57	Western Force🇦🇺 @westernforce	Sports Teams	16.5K	$3.9K
58	Port Adelaide Football Club🇦🇺 @pafc	Sports Teams	98.8K	$2.6K
59	Wellington Phoenix FC🇦🇺 @wgtnphoenix	Sports Teams	53.5K	$2.2K
60	ACT Brumbies🇦🇺 @brumbiesrugby	Sports Teams	23.1K	$1.7K
61	Hobart Hurricanes Men🇦🇺 @hurricanes_bbl	Sports Teams	13.0K	$1.6K
62	United Cup🇦🇺 @unitedcuptennis	Sports Organizations	25.5K	$1.3K
63	Australia Men's Basketball Team🇦🇺 @basketballaustralia	Sports Organizations	27.3K	$1.2K
64	Kylie Minogue🇦🇺 @kylieminogue	Entertainment	566.8K	$991
65	Brisbane Roar FC🇦🇺 @brisbaneroarfootballclub	Sports Teams	36.8K	$944
66	Central Coast Mariners FC🇦🇺 @ccmariners	Sports Teams	49.2K	$940
67	Patrick Mills🇦🇺 @balapat	Athletes	369.2K	$793
68	Perth Glory FC🇦🇺 @perthgloryfc	Sports Teams	157.4K	$625
69	Sydney Sixers Men🇦🇺 @sixersbbl	Sports Teams	228.7K	$523
70	Sfera FC🇦🇺 @sferafc	Sports Teams	20.1K	$465
71	Adelaide Strikers Men🇦🇺 @strikersbbl	Sports Teams	19.7K	$377
72	Australian Olympic Team🇦🇺 @ausolympicteam	Sports Teams	186.4K	$325
73	Macarthur FC🇦🇺 @mfcbulls	Sports Teams	10.8K	$302
74	Melbourne Stars Men🇦🇺 @starsbbl	Sports Teams	56.6K	$225
75	Team Jayco AlUla🇦🇺 @greenedgecycling	Sports Teams	11.4K	$42
76	Queensland Reds🇦🇺 @reds.rugby	Sports Teams	4.7K	$26