Most valuable in Social Media in South Africa
Discover the most valuable social media accounts in South Africa, ranked by economic value using Paid Media Equivalence (PME). This ranking covers 17 accounts across Instagram and TikTok, showing who generates the most earned media value in South Africa.
Instagram
TikTok| # | Account | OverallFebruary 2026 |
|---|---|---|
| 1 | SuperSport🇿🇦 @supersportofficial | $642.7K |
| 2 | Orlando Pirates🇿🇦 @orlandopirates | $173.3K |
| 3 | Mamelodi Sundowns🇿🇦 @sundownsfc | $60.1K |
| 4 | Sharks Rugby🇿🇦 @sharksrugby | $33.0K |
| 5 | South Africa Cricket🇿🇦 @officialcricketsa | $17.2K |
| 6 | Vodacom Bulls🇿🇦 @blue_bulls_official | $14.9K |
| 7 | Johannesburg Super Kings🇿🇦 @joburgsuperkings | $5.5K |
| 8 | South Africa Rugby🇿🇦 @springboks.rugby | $4.6K |
| 9 | South Africa Football Team🇿🇦 @bafanabafana | $4.4K |
| 10 | Cape Town City FC🇿🇦 @capetowncityfc | $3.9K |
| 11 | Sekhukhune United🇿🇦 @sekhukhuneunitedfc | $2.6K |
| 12 | The Stormers🇿🇦 @dhlstormers | $1.9K |
| 13 | AmaZulu🇿🇦 @amazulufc | $1.4K |
| 14 | Lions Rugby🇿🇦 @lionsrugbyco | $542 |
| 15 | SA20🇿🇦 @sa20_league | $351 |
| 16 | MI Cape Town🇿🇦 @micapetown | $12 |
| 17 | Sunrisers Eastern Cape🇿🇦 @sunrisersec | $8 |
Data from February 2026 · Published March 2026