Most valuable in Social Media in South Africa

Discover the most valuable social media accounts in South Africa, ranked by economic value using Paid Media Equivalence (PME). This ranking covers 18 accounts across Instagram and TikTok, showing who generates the most earned media value in South Africa.

Instagram

TikTok

#	Account	Topic	Followers	OverallMarch 2026
1	SuperSport🇿🇦 @supersportofficial	Media & Creators	5.7M	$771.9K
2	South Africa Football Team🇿🇦 @bafanabafana	Sports Teams	537.6K	$160.1K
3	Orlando Pirates🇿🇦 @orlandopirates	Sports Teams	1.6M	$150.8K
4	Mamelodi Sundowns🇿🇦 @sundownsfc	Sports Teams	1.4M	$58.8K
5	Sharks Rugby🇿🇦 @sharksrugby	Sports Teams	238.4K	$36.9K
6	Vodacom Bulls🇿🇦 @blue_bulls_official	Sports Teams	122.0K	$16.3K
7	The Stormers🇿🇦 @dhlstormers	Sports Teams	99.2K	$4.4K
8	South Africa Cricket🇿🇦 @officialcricketsa	Sports Teams	138.2K	$3.4K
9	South Africa Rugby🇿🇦 @springboks.rugby	Sports Teams	835.4K	$2.6K
10	Lions Rugby🇿🇦 @lionsrugbyco	Sports Teams	40.9K	$2.2K
11	Cape Town City FC🇿🇦 @capetowncityfc	Sports Teams	251.1K	$1.1K
12	AmaZulu🇿🇦 @amazulufc	Sports Teams	70.7K	$727
13	SA20🇿🇦 @sa20_league	Sports Organizations	111.6K	$593
14	Sekhukhune United🇿🇦 @sekhukhuneunitedfc	Sports Teams	60.8K	$276
15	Johannesburg Super Kings🇿🇦 @joburgsuperkings	Sports Teams	15.8K	$94
16	Bryan Habana🇿🇦 @bryanhabanaofficial	Athletes	81.6K	$75
17	MI Cape Town🇿🇦 @micapetown	Sports Teams	99.5K	$12
18	Sunrisers Eastern Cape🇿🇦 @sunrisersec	Sports Teams	17.2K	$8