Most valuable in Social Media in Portugal

Discover the most valuable social media accounts in Portugal, ranked by economic value using Paid Media Equivalence (PME). This ranking covers 38 accounts across Instagram and TikTok, showing who generates the most earned media value in Portugal.

Instagram

TikTok

#	Account	Topic	Followers	OverallFebruary 2026
1	Sporting CP🇵🇹 @sporting_cp	Sports Teams	4.2M	$246.0K
2	TVI🇵🇹 @tvioficial	Media & Creators	643.4K	$208.8K
3	Sport TV🇵🇹 @sporttvportugal	Media & Creators	1.5M	$140.1K
4	SL Benfica🇵🇹 @slbenfica	Sports Teams	2.9M	$94.6K
5	Portugal Football Team🇵🇹 @portugal	Sports Teams	7.2M	$89.3K
6	SIC Noticias🇵🇹 @sicnoticiaspt	Media & Creators	241.9K	$78.8K
7	A BOLA🇵🇹 @abola	Media & Creators	512.0K	$77.6K
8	DAZN Portugal🇵🇹 @daznportugal	Media & Creators	1.8M	$70.3K
9	Braga🇵🇹 @scbraga_oficial	Sports Teams	359.2K	$50.8K
10	Record Portugal🇵🇹 @record_portugal	Media & Creators	107.5K	$44.6K
11	Futebol Clube do Porto🇵🇹 @fcporto	Sports Teams	2.6M	$37.3K
12	CNN Portugal🇵🇹 @cnnportugal	Media & Creators	294.3K	$26.3K
13	Liga Portugal🇵🇹 @ligaportugal	Sports Organizations	304.1K	$20.2K
14	Arouca🇵🇹 @oficial_fcarouca	Sports Teams	34.6K	$16.3K
15	Famalicão🇵🇹 @fcfamalicao	Sports Teams	45.3K	$11.7K
16	Bruno Fernandes🇵🇹 @brunofernandes	Athletes	2.6M	$9.2K
17	João Félix🇵🇹 @joaofelix79	Athletes	3.5M	$4.2K
18	SIC Oficial🇵🇹 @sicoficial	Media & Creators	295.9K	$2.3K
19	Portuguese Handball Federation🇵🇹 @andebolportugal	Sports Organizations	12.2K	$2.0K
20	Portugal Rugby Union🇵🇹 @portugalrugby	Sports Organizations	28.5K	$1.6K
21	Zerozero🇵🇹 @zerozeropt	Media & Creators	39.2K	$952
22	Gil Vicente🇵🇹 @gilvicente.fc	Sports Teams	18.8K	$770
23	Opto SIC🇵🇹 @opto.sic	Media & Creators	26.8K	$664
24	CF Estrela Amadora SAD🇵🇹 @estrelamadora	Sports Teams	161.3K	$584
25	Alverca🇵🇹 @futebolclubealverca	Sports Teams	1.8K	$296
26	Santa Clara🇵🇹 @cdsantaclara9	Sports Teams	7.3K	$282
27	Paços de Ferreira🇵🇹 @fcpf1950	Sports Teams	56.0K	$225
28	Casa Pia🇵🇹 @casapiaac	Sports Teams	20.0K	$191
29	Vitória de Guimarães🇵🇹 @1922vitoriasc_oficial	Sports Teams	56.3K	$173
30	Liga BPI🇵🇹 @ligabpi	Sports Organizations	5.4K	$143
31	Racing Power Football Club🇵🇹 @rpower_football_club	Sports Teams	531	$119
32	Estoril🇵🇹 @estorilpraiasad	Sports Teams	24.1K	$95
33	Rio Ave FC🇵🇹 @rioavefc	Sports Teams	35.9K	$57
34	G.D Chaves🇵🇹 @g.d.chaves	Sports Teams	9.7K	$54
35	ABC Braga🇵🇹 @abcdebraga	Sports Teams	1.0K	$44
36	UD Leiria🇵🇹 @uniaodeleiria	Sports Teams	25.4K	$39
37	Futebol Feminino do Famalicão🇵🇹 @fcfamalicaofeminino	Sports Teams	1.2K	$31
38	Maisfutebol🇵🇹 @maisfutebol	Media & Creators	372.0K	$23