The Athletic is a Media & Creators TikTok account with 232.9K followers from Global.
With a total economic value of $327.4K, a Value Per Fan of $1.41K and an average value per post of $3.3K, The Athletic ranks #54 globally by VPF among 2,483 TikTok accounts.
Data from March 2026
Average Value per Post
The real market value of each post — your baseline for brand collaborations
$3,307
Total Value
$327,356
Value Per 1K Fans
$1,406
Performance
Posts
99
Followers
232.9K
Impressions
12.3M
Engagement
912.2K
Eng. Rate
7.39%
Media & Creators Benchmark on TikTok
6.68%
Data from March 2026 · Published March 2026
Rankings
Global Rankings (2,483 accounts)
View Ranking →Overall
| #182 | San Antonio Spurs | $333.4K |
| #183 | FC St. Pauli | $331.9K |
| #184 | Columbus Crew SC | $328.2K |
| #185 | The Athletic | $327.4K |
| #186 | FC Schalke 04 | $326.4K |
| #187 | Wrexham AFC | $323.1K |
| #188 | Minnesota Timberwolves | $319.5K |
Per 1K Fans
| #51 | Premier Padel | $1.50K |
| #52 | Port Vale | $1.48K |
| #53 | Racing TV | $1.42K |
| #54 | The Athletic | $1.41K |
| #55 | Great British Racing | $1.40K |
| #56 | TVI | $1.40K |
| #57 | Sky Sports Italy | $1.39K |
Frequently asked questions
The Value Per Fan metric normalizes economic value by follower count, meaning accounts that generate more value per follower rank higher regardless of audience size.
This valuation represents what brands would pay in paid media to match the results this content delivers organically.
Calculated using Paid Media Equivalence (PME), the standard used across professional sports and entertainment.