Racing Post is a Media & Creators TikTok account with 19.6K followers from Global.
With a total economic value of $54.6K, a Value Per Fan of $2.79K and an average value per post of $665, Racing Post ranks #15 globally by VPF among 2,483 TikTok accounts.
Data from March 2026
Average Value per Post
The real market value of each post β your baseline for brand collaborations
$665
Total Value
$54,555
Value Per 1K Fans
$2,787
Performance
Posts
82
Followers
19.6K
Impressions
2.5M
Engagement
83.5K
Eng. Rate
3.39%
Media & Creators Benchmark on TikTok
6.68%
Data from March 2026 Β· Published March 2026
Rankings
Global Rankings (2,483 accounts)
View Ranking βOverall
| #538 | Liga Portugal | $54.9K |
| #539 | Chicago White Sox | $54.8K |
| #540 | Fremantle Football Club | $54.6K |
| #541 | Racing Post | $54.6K |
| #542 | Pittsburgh Penguins | $54.4K |
| #543 | Judo TV | $54.3K |
| #544 | Basketball Bundesliga | $54.1K |
Per 1K Fans
| #12 | Sunrisers Leeds | $3.10K |
| #13 | Bleacher Report Walkoff (BR Walkoff on social) | $3.02K |
| #14 | Al Sailiya | $2.89K |
| #15 | Racing Post | $2.79K |
| #16 | ΔeskΓ½ biatlon | $2.76K |
| #17 | Columbus Crew SC | $2.57K |
| #18 | MI London | $2.42K |
Frequently asked questions
The Value Per Fan metric normalizes economic value by follower count, meaning accounts that generate more value per follower rank higher regardless of audience size.
This valuation represents what brands would pay in paid media to match the results this content delivers organically.
Calculated using Paid Media Equivalence (PME), the standard used across professional sports and entertainment.