Complex is a Media & Creators TikTok account with 6.0M followers from United States.
With a total economic value of $8.0M, a Value Per Fan of $1.32K and an average value per post of $11.0K, Complex ranks #60 globally by VPF among 2,483 TikTok accounts.
Data from March 2026
Average Value per Post
The real market value of each post — your baseline for brand collaborations
$11,032
Total Value
$7,976,104
Value Per 1K Fans
$1,319
Performance
Posts
723
Followers
6.0M
Impressions
213.2M
Engagement
19.7M
Eng. Rate
9.22%
Media & Creators Benchmark on TikTok
6.68%
Data from March 2026 · Published March 2026
Rankings
Global Rankings (2,483 accounts)
View Ranking →Overall
| #7 | Netflix USA | $13.7M |
| #8 | Charli D'Amelio | $9.4M |
| #9 | F1 | $8.5M |
| #10 | Complex | $8.0M |
| #11 | WWE | $7.5M |
| #12 | ESPN Argentina | $6.9M |
| #13 | MLB | $6.4M |
Per 1K Fans
| #57 | Sky Sports Italy | $1.39K |
| #58 | Overtime | $1.35K |
| #59 |  Horse Racing Ireland | $1.35K |
| #60 | Complex | $1.32K |
| #61 | CNN | $1.32K |
| #62 | Sony Pictures | $1.29K |
| #63 | Eisbaren Berlin | $1.29K |
Frequently asked questions
The Value Per Fan metric normalizes economic value by follower count, meaning accounts that generate more value per follower rank higher regardless of audience size.
This valuation represents what brands would pay in paid media to match the results this content delivers organically.
Calculated using Paid Media Equivalence (PME), the standard used across professional sports and entertainment.