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Complex

ComplexπŸ‡ΊπŸ‡Έ

TikTok
View on TikTok β†’

Total Value (Last 30 days)

$3.5M

Value Per 1K Fans

$593.65

Performance (Last 30 days)

Followers

5.9M

Posts

611

Impressions

124.7M

Engagement

9.2M

Eng. Rate

7.37%

Media & Creators Benchmark on TikTok

6.95%

Top 45%
LowBenchmarkHigh

Global Rankings (2,271 accounts)

View Ranking β†’

Overall

#20
Billboard

Billboard

$3.9M
#21
ESPN Argentina

ESPN Argentina

$3.8M
#22
UEFA Champions League

UEFA Champions League

$3.6M
#23
Complex

Complex

$3.5M
#24
CANAL+

CANAL+

$3.5M
#25
MTV

MTV

$3.2M
#26
CBS Sports Golazo

CBS Sports Golazo

$3.2M

Per 1K Fans

#97
Hull FC

Hull FC

$601.60
#98
Aarhus Gymnastikforening

Aarhus Gymnastikforening

$598.41
#99
Team GB

Team GB

$597.68
#100
Complex

Complex

$593.65
#101
espnW

espnW

$592.54
#102
Canterbury-Bankstown Bulldogs

Canterbury-Bankstown Bulldogs

$586.53
#103
Bahrain International Circuit

Bahrain International Circuit

$584.01

πŸ‡ΊπŸ‡Έ United States Rankings (417 accounts)

View Ranking β†’

Overall

#12
Yahoo Sports

Yahoo Sports

$4.7M
#13
Netflix USA

Netflix USA

$4.0M
#14
Billboard

Billboard

$3.9M
#15
Complex

Complex

$3.5M
#16
MTV

MTV

$3.2M
#17
CBS Sports Golazo

CBS Sports Golazo

$3.2M
#18
NFL on CBS

NFL on CBS

$3.0M

Per 1K Fans

#21
Minnesota Wild

Minnesota Wild

$650.68
#22
ESPN Global

ESPN Global

$645.95
#23
CBS Sports Golazo

CBS Sports Golazo

$636.55
#24
Complex

Complex

$593.65
#25
23XI Racing

23XI Racing

$581.40
#26
Chicago Fire FC

Chicago Fire FC

$573.71
#27
Portland Timbers

Portland Timbers

$559.52

Media & Creators Rankings (230 accounts)

View Ranking β†’

Overall

#12
Netflix USA

Netflix USA

$4.0M
#13
Billboard

Billboard

$3.9M
#14
ESPN Argentina

ESPN Argentina

$3.8M
#15
Complex

Complex

$3.5M
#16
CANAL+

CANAL+

$3.5M
#17
MTV

MTV

$3.2M
#18
CBS Sports Golazo

CBS Sports Golazo

$3.2M

Per 1K Fans

#31
Bleacher Report Walkoff (BR Walkoff on social)

Bleacher Report Walkoff (BR Walkoff on social)

$650.85
#32
ESPN Global

ESPN Global

$645.95
#33
CBS Sports Golazo

CBS Sports Golazo

$636.55
#34
Complex

Complex

$593.65
#35
espnW

espnW

$592.54
#36
Dazn Italy

Dazn Italy

$543.79
#37
La Gazzetta dello Sport

La Gazzetta dello Sport

$533.23

πŸ‡ΊπŸ‡Έ Media & Creators in United States (81 accounts)

View Ranking β†’

Overall

#7
Yahoo Sports

Yahoo Sports

$4.7M
#8
Netflix USA

Netflix USA

$4.0M
#9
Billboard

Billboard

$3.9M
#10
Complex

Complex

$3.5M
#11
MTV

MTV

$3.2M
#12
CBS Sports Golazo

CBS Sports Golazo

$3.2M
#13
NFL on CBS

NFL on CBS

$3.0M

Per 1K Fans

#12
Bleacher Report Walkoff (BR Walkoff on social)

Bleacher Report Walkoff (BR Walkoff on social)

$650.85
#13
ESPN Global

ESPN Global

$645.95
#14
CBS Sports Golazo

CBS Sports Golazo

$636.55
#15
Complex

Complex

$593.65
#16
Pitching Ninja

Pitching Ninja

$501.99
#17
Foul Territory

Foul Territory

$501.01
#18
CNN

CNN

$492.70

This valuation represents what brands would pay in paid media to match the results this content delivers organically.

Calculated using Paid Media Equivalence (PME), the standard used across professional sports and entertainment.