Total Value (Last 30 days)
$57.8M
Value Per 1K Fans
$1.19K
Performance (Last 30 days)
Followers
48.5M
Posts
1,733
Impressions
1244.5M
Engagement
107.2M
Eng. Rate
8.61%
Media & Creators Benchmark on TikTok
6.95%
Global Rankings (2,271 accounts)
View Ranking →Overall
| #1 |  Barstool Sports | $57.8M |
| #2 | Overtime | $39.6M |
| #3 | ESPN Global | $36.6M |
| #4 |  NFL | $36.2M |
| #5 | Bleacher Report | $23.0M |
| #6 | BBC News | $13.9M |
| #7 | NBC Sports | $9.8M |
Per 1K Fans
| #39 | Melbourne Victory FC | $1.22K |
| #40 | BBC News | $1.20K |
| #41 | Rijnmound | $1.19K |
| #42 | Barstool Sports | $1.19K |
| #43 | Arka Gdynia | $1.19K |
| #44 | NFL on CBS | $1.18K |
| #45 | Saran Loiret Handball | $1.17K |
🇺🇸 United States Rankings (417 accounts)
View Ranking →Overall
| #1 | Barstool Sports | $57.8M |
| #2 | Overtime | $39.6M |
| #3 | ESPN Global | $36.6M |
| #4 | NFL | $36.2M |
| #5 | Bleacher Report | $23.0M |
| #6 |  Seattle Seahawks | $8.9M |
| #7 | TNT Sports | $8.4M |
Per 1K Fans
| #7 | Bleacher Report | $2.02K |
| #8 | NFL | $1.77K |
| #9 | Overtime | $1.28K |
| #10 | Barstool Sports | $1.19K |
| #11 | NFL on CBS | $1.18K |
| #12 | Portland Thorns | $1.11K |
| #13 | Raleigh News & Observer | $998.76 |
Media & Creators Rankings (230 accounts)
View Ranking →Overall
| #1 | Barstool Sports | $57.8M |
| #2 | Overtime | $39.6M |
| #3 | ESPN Global | $36.6M |
| #4 | Bleacher Report | $23.0M |
| #5 | BBC News | $13.9M |
| #6 | NBC Sports | $9.8M |
| #7 | TNT Sports | $8.4M |
Per 1K Fans
| #13 | Overtime | $1.28K |
| #14 | BBC News | $1.20K |
| #15 | Rijnmound | $1.19K |
| #16 | Barstool Sports | $1.19K |
| #17 | NFL on CBS | $1.18K |
| #18 | BottleRock Napa Valley | $1.12K |
| #19 |  Racing Post | $1.10K |
🇺🇸 Media & Creators in United States (81 accounts)
View Ranking →Overall
| #1 | Barstool Sports | $57.8M |
| #2 | Overtime | $39.6M |
| #3 | ESPN Global | $36.6M |
| #4 | Bleacher Report | $23.0M |
| #5 | TNT Sports | $8.4M |
| #6 | CNN | $6.3M |
| #7 | Yahoo Sports | $4.7M |
Per 1K Fans
| #3 |  Front Office Sports (FOS) | $2.12K |
| #4 | Bleacher Report | $2.02K |
| #5 | Overtime | $1.28K |
| #6 | Barstool Sports | $1.19K |
| #7 | NFL on CBS | $1.18K |
| #8 | Raleigh News & Observer | $998.76 |
| #9 | Billboard | $865.55 |
This valuation represents what brands would pay in paid media to match the results this content delivers organically.
Calculated using Paid Media Equivalence (PME), the standard used across professional sports and entertainment.