Barstool Sports is a Media & Creators TikTok account with 48.7M followers from United States.
With a total economic value of $83.3M, a Value Per Fan of $1.71K and an average value per post of $45.4K, Barstool Sports ranks #42 globally by VPF among 2,483 TikTok accounts.
Data from March 2026
Average Value per Post
The real market value of each post — your baseline for brand collaborations
$45,395
Total Value
$83,345,895
Value Per 1K Fans
$1,712
Performance
Posts
1,836
Followers
48.7M
Impressions
1745.1M
Engagement
149.6M
Eng. Rate
8.57%
Media & Creators Benchmark on TikTok
6.68%
Data from March 2026 · Published March 2026
Rankings
Global Rankings (2,483 accounts)
View Ranking →Overall
| #1 |  Barstool Sports | $83.3M |
| #2 | Overtime | $42.6M |
| #3 | ESPN Global | $37.9M |
| #4 | BBC News | $23.7M |
| #5 | Bleacher Report | $22.6M |
| #6 | CNN | $18.9M |
| #7 | Netflix USA | $13.7M |
Per 1K Fans
| #39 |  Polsat Sport | $1.77K |
| #40 | Woking FC | $1.74K |
| #41 | Yahoo Sports | $1.71K |
| #42 | Barstool Sports | $1.71K |
| #43 | Hayters TV | $1.68K |
| #44 | Antoine Semenyo | $1.68K |
| #45 | MLB On Fox | $1.65K |
Frequently asked questions
The Value Per Fan metric normalizes economic value by follower count, meaning accounts that generate more value per follower rank higher regardless of audience size.
This valuation represents what brands would pay in paid media to match the results this content delivers organically.
Calculated using Paid Media Equivalence (PME), the standard used across professional sports and entertainment.