At The Races is a Media & Creators TikTok account with 60.3K followers from United Kingdom.
With a total economic value of $65.1K, a Value Per Fan of $1.08K and an average value per post of $1.5K, At The Races ranks #75 globally by VPF among 2,483 TikTok accounts.
Data from March 2026
Average Value per Post
The real market value of each post — your baseline for brand collaborations
$1,479
Total Value
$65,056
Value Per 1K Fans
$1,079
Performance
Posts
44
Followers
60.3K
Impressions
2.4M
Engagement
96.6K
Eng. Rate
3.95%
Media & Creators Benchmark on TikTok
6.68%
Data from March 2026 · Published March 2026
Rankings
Global Rankings (2,483 accounts)
View Ranking →Overall
| #487 | FC Nantes | $65.9K |
| #488 | A4 | $65.8K |
| #489 | The United Stand | $65.6K |
| #490 | At The Races | $65.1K |
| #491 | Bella Poarch | $65.0K |
| #492 | G2 Esports | $64.8K |
| #493 | International Biathlon Union (IBU) | $64.7K |
Per 1K Fans
| #72 | San Jose Sharks | $1.13K |
| #73 | Orlando City SC | $1.13K |
| #74 | Tonbridge Angels | $1.08K |
| #75 | At The Races | $1.08K |
| #76 | Aarhus Gymnastikforening | $1.05K |
| #77 | La Gazzetta dello Sport | $1.01K |
| #78 | Scottish Women's Premier League | $1.00K |
Frequently asked questions
The Value Per Fan metric normalizes economic value by follower count, meaning accounts that generate more value per follower rank higher regardless of audience size.
This valuation represents what brands would pay in paid media to match the results this content delivers organically.
Calculated using Paid Media Equivalence (PME), the standard used across professional sports and entertainment.