The Overlap is a Media & Creators Instagram account with 1.0M followers from United Kingdom.
With a total economic value of $1.3M, a Value Per Fan of $1.24K and an average value per post of $9.7K, The Overlap ranks #648 globally by VPF among 6,591 Instagram accounts.
Data from March 2026
Average Value per Post
The real market value of each post — your baseline for brand collaborations
$9,653
Total Value
$1,254,859
Value Per 1K Fans
$1,244
Performance
Posts
130
Followers
1.0M
Impressions
32.8M
Engagement
963.1K
Eng. Rate
2.94%
Media & Creators Benchmark on Instagram
4.91%
Data from March 2026 · Published March 2026
Rankings
Global Rankings (6,591 accounts)
View Ranking →Overall
| #313 | Real Betis | $1.3M |
| #314 | Everton Football Club | $1.3M |
| #315 | FIBA | $1.3M |
| #316 | The Overlap | $1.3M |
| #317 | New York Mets | $1.3M |
| #318 | Aston Villa Football Club | $1.2M |
| #319 | Star Sports Kannada | $1.2M |
Per 1K Fans
| #645 | RTP Notícias | $1.25K |
| #646 | Motherwell Football Club Women | $1.25K |
| #647 | South Korea Men's Hockey Team | $1.25K |
| #648 | The Overlap | $1.24K |
| #649 | ICE Hockey League | $1.24K |
| #650 | Werder Bremen Frauen | $1.24K |
| #651 |  Falkirk | $1.24K |
Frequently asked questions
The Value Per Fan metric normalizes economic value by follower count, meaning accounts that generate more value per follower rank higher regardless of audience size.
This valuation represents what brands would pay in paid media to match the results this content delivers organically.
Calculated using Paid Media Equivalence (PME), the standard used across professional sports and entertainment.
Instagram Stories are not included due to their ephemeral nature.