Total Value (Last 30 days)
$2.2M
Value Per 1K Fans
$296.26
Performance (Last 30 days)
Followers
7.5M
Posts
238
Impressions
99.7M
Engagement
6.4M
Eng. Rate
6.38%
Media & Creators Benchmark on Instagram
4.61%
Global Rankings (6,085 accounts)
View Ranking →Overall
| #176 | Los Angeles Dodgers | $2.2M |
| #177 | International Biathlon Union (IBU) | $2.2M |
| #178 | Mumbai Indians | $2.2M |
| #179 | Washington Post | $2.2M |
| #180 | Phoenix Suns | $2.2M |
| #181 | Toronto Raptors | $2.2M |
| #182 |  ICC Hindi | $2.2M |
Per 1K Fans
| #2033 | Erik Cardoso | $297.66 |
| #2034 | Rotation on Amazon Music | $297.22 |
| #2035 | Live Fast Motorsports | $296.96 |
| #2036 | Washington Post | $296.26 |
| #2037 | NBA Indonesia | $296.03 |
| #2038 | Boston United | $295.93 |
| #2039 |  Hashtag United Women | $295.89 |
🇺🇸 United States Rankings (1,069 accounts)
View Ranking →Overall
| #64 | NPR | $2.3M |
| #65 | Jomboy | $2.3M |
| #66 | Los Angeles Dodgers | $2.2M |
| #67 | Washington Post | $2.2M |
| #68 | Phoenix Suns | $2.2M |
| #69 | Toronto Raptors | $2.2M |
| #70 | MLB On Fox | $2.2M |
Per 1K Fans
| #420 | New York Mets | $299.92 |
| #421 | Rotation on Amazon Music | $297.22 |
| #422 | Live Fast Motorsports | $296.96 |
| #423 | Washington Post | $296.26 |
| #424 | Sexyy Red | $294.21 |
| #425 | George Kittle | $292.69 |
| #426 | Seattle Orcas | $292.31 |
Media & Creators Rankings (414 accounts)
View Ranking →Overall
| #61 | NPR | $2.3M |
| #62 |  ESPN NL | $2.3M |
| #63 | Jomboy | $2.3M |
| #64 | Washington Post | $2.2M |
| #65 | MLB On Fox | $2.2M |
| #66 | FJerry | $2.1M |
| #67 |  433 NL | $2.0M |
Per 1K Fans
| #195 | Freeride World Tour | $299.38 |
| #196 | The CricViz Analyst | $299.21 |
| #197 | Rotation on Amazon Music | $297.22 |
| #198 | Washington Post | $296.26 |
| #199 | Sportskeeda Football | $292.47 |
| #200 |  Like Nastya | $291.89 |
| #201 | NPR | $283.85 |
🇺🇸 Media & Creators in United States (114 accounts)
View Ranking →Overall
| #28 | NBA TV | $2.8M |
| #29 | NPR | $2.3M |
| #30 | Jomboy | $2.3M |
| #31 | Washington Post | $2.2M |
| #32 | MLB On Fox | $2.2M |
| #33 | FJerry | $2.1M |
| #34 | 5-Minute Crafts | $1.9M |
Per 1K Fans
| #52 | Golf Channel | $343.82 |
| #53 | HipHopDX | $339.22 |
| #54 | Rotation on Amazon Music | $297.22 |
| #55 | Washington Post | $296.26 |
| #56 | NPR | $283.85 |
| #57 | ESPN College Football | $282.67 |
| #58 | Boxing on TNT Sports | $273.62 |
This valuation represents what brands would pay in paid media to match the results this content delivers organically.
Calculated using Paid Media Equivalence (PME), the standard used across professional sports and entertainment.
Instagram Stories are not included due to their ephemeral nature.