Washington Post is a Media & Creators Instagram account with 7.6M followers from United States.
With a total economic value of $3.4M, a Value Per Fan of $455.87 and an average value per post of $12.4K, Washington Post ranks #1693 globally by VPF among 6,591 Instagram accounts.
Data from March 2026
Average Value per Post
The real market value of each post — your baseline for brand collaborations
$12,435
Total Value
$3,444,572
Value Per 1K Fans
$456
Performance
Posts
277
Followers
7.6M
Impressions
140.9M
Engagement
8.5M
Eng. Rate
6.05%
Media & Creators Benchmark on Instagram
4.91%
Data from March 2026 · Published March 2026
Rankings
Global Rankings (6,591 accounts)
View Ranking →Overall
| #123 | Team USA | $3.5M |
| #124 | Ligue 1 | $3.5M |
| #125 | Jake Paul | $3.5M |
| #126 | Washington Post | $3.4M |
| #127 | The Masters | $3.4M |
| #128 | Rolling Stone | $3.4M |
| #129 | Europa League | $3.4M |
Per 1K Fans
| #1690 | Willem II | $456.71 |
| #1691 | Canberra Raiders | $456.55 |
| #1692 | Brooke Francis | $456.40 |
| #1693 | Washington Post | $455.87 |
| #1694 | PEC Zwolle | $455.12 |
| #1695 | Carolina Hurricanes | $454.34 |
| #1696 | Ed Carpenter Racing | $453.80 |
Frequently asked questions
The Value Per Fan metric normalizes economic value by follower count, meaning accounts that generate more value per follower rank higher regardless of audience size.
This valuation represents what brands would pay in paid media to match the results this content delivers organically.
Calculated using Paid Media Equivalence (PME), the standard used across professional sports and entertainment.
Instagram Stories are not included due to their ephemeral nature.