The Athletic is a Media & Creators Instagram account with 365.6K followers from Global.
With a total economic value of $363.4K, a Value Per Fan of $994.20 and an average value per post of $2.3K, The Athletic ranks #837 globally by VPF among 6,591 Instagram accounts.
Data from March 2026
Average Value per Post
The real market value of each post — your baseline for brand collaborations
$2,315
Total Value
$363,438
Value Per 1K Fans
$994
Performance
Posts
157
Followers
365.6K
Impressions
9.6M
Engagement
480.4K
Eng. Rate
5.03%
Media & Creators Benchmark on Instagram
4.91%
Data from March 2026 · Published March 2026
Rankings
Global Rankings (6,591 accounts)
View Ranking →Overall
| #844 | Burnley Football Club | $366.8K |
| #845 | WWE India | $366.4K |
| #846 | soccerbible | $365.2K |
| #847 | The Athletic | $363.4K |
| #848 | Girona | $362.3K |
| #849 | Real Sociedad | $361.3K |
| #850 | Eddie Hall | $358.1K |
Per 1K Fans
| #834 | Coviran Granada | $995.97 |
| #835 |  Everton USA | $995.39 |
| #836 | Chambéry Savoie Mont Blanc Handball | $994.41 |
| #837 | The Athletic | $994.20 |
| #838 | AEK Athens | $993.14 |
| #839 | Kecskeméti TE | $993.02 |
| #840 | Olympique de Marseille Féminin | $991.42 |
Frequently asked questions
The Value Per Fan metric normalizes economic value by follower count, meaning accounts that generate more value per follower rank higher regardless of audience size.
This valuation represents what brands would pay in paid media to match the results this content delivers organically.
Calculated using Paid Media Equivalence (PME), the standard used across professional sports and entertainment.
Instagram Stories are not included due to their ephemeral nature.