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The Athletic

The Athletic🌍

Instagram

@theathletichq

Media & Creators
View on Instagram →

Total Value (Last 30 days)

$1.3M

Value Per 1K Fans

$3.60K

Performance (Last 30 days)

Followers

360.0K

Posts

206

Impressions

37.0M

Engagement

2.5M

Eng. Rate

6.70%

Media & Creators Benchmark on Instagram

4.61%

Top 16%
LowBenchmarkHigh

Global Rankings (6,085 accounts)

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Overall

#300
Zimbabwe Cricket

Zimbabwe Cricket

$1.3M
#301
Electronic Sports League (ESL)

Electronic Sports League (ESL)

$1.3M
#302
Buffalo Bills

Buffalo Bills

$1.3M
#303
The Athletic

The Athletic

$1.3M
#304
Bleacher Report Walkoff (BR Walkoff on social)

Bleacher Report Walkoff (BR Walkoff on social)

$1.3M
#305
Sri Lanka Cricket

Sri Lanka Cricket

$1.3M
#306
Rahul Chahar

Rahul Chahar

$1.3M

Per 1K Fans

#113
Guyana Amazon Warriors

Guyana Amazon Warriors

$3.61K
#114
Spain Men's Hockey Team

Spain Men's Hockey Team

$3.60K
#115
NFL

NFL

$3.60K
#116
The Athletic

The Athletic

$3.60K
#117
Front Office Sports (FOS)

Front Office Sports (FOS)

$3.57K
#118
Pontault-Combault Handball

Pontault-Combault Handball

$3.56K
#119
NFL on Fox

NFL on Fox

$3.52K

🌍 Global Rankings (435 accounts)

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Overall

#42
International Ice Hockey Federation (IIHF)

International Ice Hockey Federation (IIHF)

$1.3M
#43
UFC Espanol

UFC Espanol

$1.3M
#44
World Rally Championship

World Rally Championship

$1.3M
#45
The Athletic

The Athletic

$1.3M
#46
FIS Snowboarding

FIS Snowboarding

$1.2M
#47
West Indies Cricket

West Indies Cricket

$1.2M
#48
SailGP

SailGP

$1.1M

Per 1K Fans

#22
CricketGully

CricketGully

$3.94K
#23
DP World Tour Championship

DP World Tour Championship

$3.80K
#24
TSV Havelse

TSV Havelse

$3.72K
#25
The Athletic

The Athletic

$3.60K
#26
SC Telstar

SC Telstar

$3.39K
#27
SailGP

SailGP

$3.39K
#28
Vitoria SC Femenino

Vitoria SC Femenino

$2.87K

Media & Creators Rankings (414 accounts)

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Overall

#91
Dazn Italy

Dazn Italy

$1.3M
#92
SuperSport

SuperSport

$1.3M
#93
TNT Sports Argentina

TNT Sports Argentina

$1.3M
#94
The Athletic

The Athletic

$1.3M
#95
Bleacher Report Walkoff (BR Walkoff on social)

Bleacher Report Walkoff (BR Walkoff on social)

$1.3M
#96
The Overlap

The Overlap

$1.2M
#97
Tennis Channel

Tennis Channel

$1.2M

Per 1K Fans

#22
Big Brother Brasil

Big Brother Brasil

$3.68K
#23
ČT sport

ČT sport

$3.67K
#24
Sporty TV

Sporty TV

$3.62K
#25
The Athletic

The Athletic

$3.60K
#26
Front Office Sports (FOS)

Front Office Sports (FOS)

$3.57K
#27
NFL on Fox

NFL on Fox

$3.52K
#28
NFL on CBS

NFL on CBS

$3.47K

🌍 Media & Creators in Global (67 accounts)

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Overall

#11
Amazon Prime Video UK

Amazon Prime Video UK

$1.7M
#12
ESPN Deportes

ESPN Deportes

$1.6M
#13
Raj Shamani

Raj Shamani

$1.5M
#14
The Athletic

The Athletic

$1.3M
#15
Cricket Addictor

Cricket Addictor

$1.0M
#16
Big12 Conference

Big12 Conference

$956.7K
#17
SuperSport Football

SuperSport Football

$866.3K

Per 1K Fans

#2
Fox Sports

Fox Sports

$5.65K
#3
espnW

espnW

$4.10K
#4
CricketGully

CricketGully

$3.94K
#5
The Athletic

The Athletic

$3.60K
#6
SB Nation

SB Nation

$2.79K
#7
The Bharat Army

The Bharat Army

$2.67K
#8
DAZN Women's Football

DAZN Women's Football

$2.67K

This valuation represents what brands would pay in paid media to match the results this content delivers organically.

Calculated using Paid Media Equivalence (PME), the standard used across professional sports and entertainment.

Instagram Stories are not included due to their ephemeral nature.