Total Value (Last 30 days)
$1.8M
Value Per 1K Fans
$609.13
Performance (Last 30 days)
Followers
2.9M
Posts
343
Impressions
59.6M
Engagement
5.2M
Eng. Rate
8.71%
Media & Creators Benchmark on Instagram
4.61%
Global Rankings (6,085 accounts)
View Ranking →Overall
| #225 | Druski | $1.8M |
| #226 | Dallas Mavericks | $1.8M |
| #227 | Los Angeles Clippers | $1.8M |
| #228 | Sky Sports Football | $1.8M |
| #229 | ESPN MMA | $1.7M |
| #230 | Olympique Lyonnais | $1.7M |
| #231 | Professional Bull Riders | $1.7M |
Per 1K Fans
| #1235 | Preussen Münster | $611.87 |
| #1236 | Binghamton Bearcats Women's Basketball | $611.06 |
| #1237 | Tom McKibbin | $609.66 |
| #1238 | Sky Sports Football | $609.13 |
| #1239 | AS Saint-Etienne | $608.71 |
| #1240 | 3. Liga | $608.32 |
| #1241 | Saint Louis Blues | $608.00 |
🇬🇧 United Kingdom Rankings (743 accounts)
View Ranking →Overall
| #23 | Premiership Rugby | $1.8M |
| #24 | Tottenham Hotspur Football Club | $1.8M |
| #25 | Super League Europe | $1.8M |
| #26 | Sky Sports Football | $1.8M |
| #27 | ESPN UK | $1.7M |
| #28 | Arsenal Women | $1.7M |
| #29 | Manchester United Women | $1.7M |
Per 1K Fans
| #214 | AFC Wimbledon | $615.74 |
| #215 | Hamilton Academical Women Football Club | $613.19 |
| #216 | Tom McKibbin | $609.66 |
| #217 | Sky Sports Football | $609.13 |
| #218 | Jonny Wilkinson | $607.51 |
| #219 | Gloucestershire CCC | $605.33 |
| #220 | Ademola Lookman | $604.57 |
Media & Creators Rankings (414 accounts)
View Ranking →Overall
| #73 | CricketGully | $1.9M |
| #74 | Karan Sonawane | $1.8M |
| #75 | Star Sports Tamil | $1.8M |
| #76 | Sky Sports Football | $1.8M |
| #77 | ESPN MMA | $1.7M |
| #78 | ESPN UK | $1.7M |
| #79 | Amazon Prime Video UK | $1.7M |
Per 1K Fans
| #131 | AFTV | $646.03 |
| #132 | ESPN FC | $635.53 |
| #133 | Tuttosport | $625.48 |
| #134 | Sky Sports Football | $609.13 |
| #135 | ESPN Argentina | $602.06 |
| #136 | Judo TV | $581.07 |
| #137 | Onefootball | $577.13 |
🇬🇧 Media & Creators in United Kingdom (74 accounts)
View Ranking →Overall
| #7 | BBC | $4.3M |
| #8 | BBC Sport | $3.4M |
| #9 | talkSPORT | $1.9M |
| #10 | Sky Sports Football | $1.8M |
| #11 | ESPN UK | $1.7M |
| #12 | The Overlap | $1.2M |
| #13 | Sky Sports Cricket | $1.1M |
Per 1K Fans
| #17 | The United Stand | $712.33 |
| #18 | BBC | $663.99 |
| #19 | joe.co.uk | $654.95 |
| #20 | Sky Sports Football | $609.13 |
| #21 | Max Fosh | $511.40 |
| #22 | ITV Racing | $499.41 |
| #23 | footballjoe | $441.41 |
This valuation represents what brands would pay in paid media to match the results this content delivers organically.
Calculated using Paid Media Equivalence (PME), the standard used across professional sports and entertainment.
Instagram Stories are not included due to their ephemeral nature.