SB Nation is a Media & Creators Instagram account with 204.4K followers from Global.
With a total economic value of $309.6K, a Value Per Fan of $1.51K and an average value per post of $7.0K, SB Nation ranks #487 globally by VPF among 6,591 Instagram accounts.
Data from March 2026
Average Value per Post
The real market value of each post — your baseline for brand collaborations
$7,036
Total Value
$309,567
Value Per 1K Fans
$1,515
Performance
Posts
44
Followers
204.4K
Impressions
8.3M
Engagement
170.3K
Eng. Rate
2.04%
Media & Creators Benchmark on Instagram
4.91%
Data from March 2026 · Published March 2026
Rankings
Global Rankings (6,591 accounts)
View Ranking →Overall
| #927 | Joe Gibbs Racing | $311.2K |
| #928 | Brazilian Olympic Committee | $310.7K |
| #929 | The United Stand | $309.6K |
| #930 |  SB Nation | $309.6K |
| #931 |  Hakim Ziyech | $308.9K |
| #932 | 3. Liga | $308.8K |
| #933 | Addison Rae Easterling | $307.5K |
Per 1K Fans
| #484 | Newcastle Red Bulls | $1.52K |
| #485 |  Brynäs IF | $1.52K |
| #486 | South Sheilds FC | $1.52K |
| #487 | SB Nation | $1.51K |
| #488 | HV71 | $1.51K |
| #489 | 1. FC Magdeburg | $1.51K |
| #490 | Louisiana Tech Bulldogs Men's Basketball | $1.51K |
Frequently asked questions
The Value Per Fan metric normalizes economic value by follower count, meaning accounts that generate more value per follower rank higher regardless of audience size.
This valuation represents what brands would pay in paid media to match the results this content delivers organically.
Calculated using Paid Media Equivalence (PME), the standard used across professional sports and entertainment.
Instagram Stories are not included due to their ephemeral nature.