Racing Post is a Media & Creators Instagram account with 118.0K followers from Global.
With a total economic value of $57.3K, a Value Per Fan of $485.60 and an average value per post of $796, Racing Post ranks #1617 globally by VPF among 6,591 Instagram accounts.
Data from March 2026
Average Value per Post
The real market value of each post — your baseline for brand collaborations
$796
Total Value
$57,321
Value Per 1K Fans
$486
Performance
Posts
72
Followers
118.0K
Impressions
1.8M
Engagement
65.9K
Eng. Rate
3.58%
Media & Creators Benchmark on Instagram
4.91%
Data from March 2026 · Published March 2026
Rankings
Global Rankings (6,591 accounts)
View Ranking →Overall
| #2188 | Paris Masters | $57.5K |
| #2189 | Rachin Ravindra | $57.5K |
| #2190 | Maro Itoje | $57.5K |
| #2191 | Racing Post | $57.3K |
| #2192 |  Florian Wirtz | $57.3K |
| #2193 | Burgos | $57.3K |
| #2194 | Edu Guedes | $57.2K |
Per 1K Fans
| #1614 | HNL Croatian League | $486.58 |
| #1615 | Austin FC | $485.97 |
| #1616 | Tamworth FC | $485.83 |
| #1617 | Racing Post | $485.60 |
| #1618 |  Philadelphia Eagles | $485.40 |
| #1619 | Georgia Men's Basketball Team | $485.03 |
| #1620 | Czech Olympic Team | $484.29 |
Frequently asked questions
The Value Per Fan metric normalizes economic value by follower count, meaning accounts that generate more value per follower rank higher regardless of audience size.
This valuation represents what brands would pay in paid media to match the results this content delivers organically.
Calculated using Paid Media Equivalence (PME), the standard used across professional sports and entertainment.
Instagram Stories are not included due to their ephemeral nature.