NPR is a Media & Creators Instagram account with 8.3M followers from United States.
With a total economic value of $2.8M, a Value Per Fan of $342.80 and an average value per post of $13.3K, NPR ranks #2014 globally by VPF among 6,591 Instagram accounts.
Data from March 2026
Average Value per Post
The real market value of each post — your baseline for brand collaborations
$13,345
Total Value
$2,829,088
Value Per 1K Fans
$343
Performance
Posts
212
Followers
8.3M
Impressions
72.8M
Engagement
2.6M
Eng. Rate
3.61%
Media & Creators Benchmark on Instagram
4.91%
Data from March 2026 · Published March 2026
Rankings
Global Rankings (6,591 accounts)
View Ranking →Overall
| #157 | NFL on CBS | $2.9M |
| #158 | Sunrisers Hyderabad | $2.9M |
| #159 | NBA G League | $2.8M |
| #160 | NPR | $2.8M |
| #161 | São Paulo FC | $2.8M |
| #162 | LeBron James | $2.8M |
| #163 | UFC Europe | $2.8M |
Per 1K Fans
| #2011 | KRC Genk | $345.27 |
| #2012 | UCI BMX Racing | $344.73 |
| #2013 | Greek Super League | $343.94 |
| #2014 | NPR | $342.80 |
| #2015 | FK Radnicki Nis | $342.52 |
| #2016 | Aston Villa Women FC | $341.24 |
| #2017 | Bishop's Stortford FC | $341.10 |
Frequently asked questions
The Value Per Fan metric normalizes economic value by follower count, meaning accounts that generate more value per follower rank higher regardless of audience size.
This valuation represents what brands would pay in paid media to match the results this content delivers organically.
Calculated using Paid Media Equivalence (PME), the standard used across professional sports and entertainment.
Instagram Stories are not included due to their ephemeral nature.