Total Value (Last 30 days)
$2.3M
Value Per 1K Fans
$283.85
Performance (Last 30 days)
Followers
8.2M
Posts
193
Impressions
65.8M
Engagement
2.5M
Eng. Rate
3.81%
Media & Creators Benchmark on Instagram
4.61%
Global Rankings (6,085 accounts)
View Ranking →Overall
| #167 | EuroLeague | $2.4M |
| #168 | Australian Open | $2.4M |
| #169 | Persija Jakarta | $2.4M |
| #170 | NPR | $2.3M |
| #171 |  ESPN NL | $2.3M |
| #172 | Club América | $2.3M |
| #173 | Vaibhav Suryavanshi | $2.3M |
Per 1K Fans
| #2086 | World Karate Federation | $285.01 |
| #2087 | SpVgg Bayreuth | $284.70 |
| #2088 | Chloe Kim | $284.15 |
| #2089 | NPR | $283.85 |
| #2090 | Argentinos Juniors | $283.60 |
| #2091 | Tommy Fury | $282.92 |
| #2092 | ESPN College Football | $282.67 |
🇺🇸 United States Rankings (1,069 accounts)
View Ranking →Overall
| #61 |  Philadelphia Eagles | $2.6M |
| #62 | New York Knicks | $2.5M |
| #63 | Houston Rockets | $2.4M |
| #64 | NPR | $2.3M |
| #65 | Jomboy | $2.3M |
| #66 | Los Angeles Dodgers | $2.2M |
| #67 | Washington Post | $2.2M |
Per 1K Fans
| #431 | Washington Capitals | $286.84 |
| #432 | Albany Great Danes Men's Basketball | $286.45 |
| #433 | Chloe Kim | $284.15 |
| #434 | NPR | $283.85 |
| #435 | ESPN College Football | $282.67 |
| #436 | New York Rangers | $281.13 |
| #437 |  Tampa Bay Buccaneers | $279.07 |
Media & Creators Rankings (414 accounts)
View Ranking →Overall
| #58 | Sony Pictures | $2.5M |
| #59 | SporTV | $2.4M |
| #60 | Globoesporte.com | $2.4M |
| #61 | NPR | $2.3M |
| #62 | ESPN NL | $2.3M |
| #63 | Jomboy | $2.3M |
| #64 | Washington Post | $2.2M |
Per 1K Fans
| #198 | Washington Post | $296.26 |
| #199 | Sportskeeda Football | $292.47 |
| #200 |  Like Nastya | $291.89 |
| #201 | NPR | $283.85 |
| #202 | ESPN College Football | $282.67 |
| #203 | BBC News | $276.37 |
| #204 | Boxing on TNT Sports | $273.62 |
🇺🇸 Media & Creators in United States (114 accounts)
View Ranking →Overall
| #26 | Bleacher Report Football | $3.9M |
| #27 | Talkin' Baseball | $3.0M |
| #28 | NBA TV | $2.8M |
| #29 | NPR | $2.3M |
| #30 | Jomboy | $2.3M |
| #31 | Washington Post | $2.2M |
| #32 | MLB On Fox | $2.2M |
Per 1K Fans
| #53 | HipHopDX | $339.22 |
| #54 | Rotation on Amazon Music | $297.22 |
| #55 | Washington Post | $296.26 |
| #56 | NPR | $283.85 |
| #57 | ESPN College Football | $282.67 |
| #58 | Boxing on TNT Sports | $273.62 |
| #59 | Jake Paul | $267.74 |
This valuation represents what brands would pay in paid media to match the results this content delivers organically.
Calculated using Paid Media Equivalence (PME), the standard used across professional sports and entertainment.
Instagram Stories are not included due to their ephemeral nature.