NFL on CBS is a Media & Creators Instagram account with 1.6M followers from United States.
With a total economic value of $2.9M, a Value Per Fan of $1.86K and an average value per post of $13.8K, NFL on CBS ranks #361 globally by VPF among 6,591 Instagram accounts.
Data from March 2026
Average Value per Post
The real market value of each post — your baseline for brand collaborations
$13,790
Total Value
$2,882,056
Value Per 1K Fans
$1,859
Performance
Posts
209
Followers
1.6M
Impressions
75.0M
Engagement
5.3M
Eng. Rate
7.11%
Media & Creators Benchmark on Instagram
4.91%
Data from March 2026 · Published March 2026
Rankings
Global Rankings (6,591 accounts)
View Ranking →Overall
| #154 | England Football Team | $2.9M |
| #155 | Marshawn Lynch | $2.9M |
| #156 | Brazil Football Team | $2.9M |
| #157 | NFL on CBS | $2.9M |
| #158 | Sunrisers Hyderabad | $2.9M |
| #159 | NBA G League | $2.8M |
| #160 | NPR | $2.8M |
Per 1K Fans
| #358 | Palermo | $1.86K |
| #359 | Rot-Weiss Essen | $1.86K |
| #360 | Sky Sports Cricket | $1.86K |
| #361 | NFL on CBS | $1.86K |
| #362 | Mjällby AIF | $1.86K |
| #363 | Louisville Cardinals Men's Basketball | $1.85K |
| #364 | Bleacher Report | $1.85K |
Frequently asked questions
The Value Per Fan metric normalizes economic value by follower count, meaning accounts that generate more value per follower rank higher regardless of audience size.
This valuation represents what brands would pay in paid media to match the results this content delivers organically.
Calculated using Paid Media Equivalence (PME), the standard used across professional sports and entertainment.
Instagram Stories are not included due to their ephemeral nature.