Total Value (Last 30 days)
$5.4M
Value Per 1K Fans
$3.47K
Performance (Last 30 days)
Followers
1.5M
Posts
341
Impressions
130.4M
Engagement
10.2M
Eng. Rate
7.79%
Media & Creators Benchmark on Instagram
4.61%
Global Rankings (6,085 accounts)
View Ranking →Overall
| #76 | Top 14 French Rugby | $5.6M |
| #77 | Mercedes | $5.6M |
| #78 | ESPNcricinfo | $5.5M |
| #79 | NFL on CBS | $5.4M |
| #80 | Netflix UK & Ireland | $5.3M |
| #81 | Pubity | $5.3M |
| #82 | Juventus | $5.2M |
Per 1K Fans
| #119 | NFL on Fox | $3.52K |
| #120 | Saracens Women | $3.50K |
| #121 | NBA Japan | $3.48K |
| #122 | NFL on CBS | $3.47K |
| #123 | Scottish Professional Football League | $3.43K |
| #124 | Indian Wells Masters | $3.39K |
| #125 |  SC Telstar | $3.39K |
🇺🇸 United States Rankings (1,069 accounts)
View Ranking →Overall
| #31 | 50 Cent | $6.1M |
| #32 | San Antonio Spurs | $5.6M |
| #33 | ESPNcricinfo | $5.5M |
| #34 | NFL on CBS | $5.4M |
| #35 | CBS Sports | $5.0M |
| #36 | Los Angeles Lakers | $5.0M |
| #37 | Inter Miami CF | $4.9M |
Per 1K Fans
| #18 |  NFL | $3.60K |
| #19 |  Front Office Sports (FOS) | $3.57K |
| #20 | NFL on Fox | $3.52K |
| #21 | NFL on CBS | $3.47K |
| #22 | Indian Wells Masters | $3.39K |
| #23 | Tulsa Golden Hurricane Men's Basketball | $3.32K |
| #24 | Spire Motorsports | $3.27K |
Media & Creators Rankings (414 accounts)
View Ranking →Overall
| #32 | Onefootball | $5.9M |
| #33 | espnW | $5.7M |
| #34 | ESPNcricinfo | $5.5M |
| #35 | NFL on CBS | $5.4M |
| #36 | Netflix UK & Ireland | $5.3M |
| #37 | Pubity | $5.3M |
| #38 | CBS Sports | $5.0M |
Per 1K Fans
| #25 | The Athletic | $3.60K |
| #26 | Front Office Sports (FOS) | $3.57K |
| #27 | NFL on Fox | $3.52K |
| #28 | NFL on CBS | $3.47K |
| #29 | CBS Sports Golazo | $3.17K |
| #30 | Sky Sports Cricket | $2.92K |
| #31 |  Dodgers Nation | $2.92K |
🇺🇸 Media & Creators in United States (114 accounts)
View Ranking →Overall
| #18 | Jake Paul | $7.8M |
| #19 | Mr Beast | $6.3M |
| #20 | ESPNcricinfo | $5.5M |
| #21 | NFL on CBS | $5.4M |
| #22 | CBS Sports | $5.0M |
| #23 | Rolling Stone | $4.4M |
| #24 | ESPN FC | $4.3M |
Per 1K Fans
| #5 | NFL Network | $4.14K |
| #6 | Front Office Sports (FOS) | $3.57K |
| #7 | NFL on Fox | $3.52K |
| #8 | NFL on CBS | $3.47K |
| #9 | CBS Sports Golazo | $3.17K |
| #10 | Dodgers Nation | $2.92K |
| #11 | NBA on ESPN | $2.90K |
This valuation represents what brands would pay in paid media to match the results this content delivers organically.
Calculated using Paid Media Equivalence (PME), the standard used across professional sports and entertainment.
Instagram Stories are not included due to their ephemeral nature.