Total Value (Last 30 days)
$2.8M
Value Per 1K Fans
$355.60
Performance (Last 30 days)
Followers
7.9M
Posts
204
Impressions
119.9M
Engagement
5.5M
Eng. Rate
4.60%
Media & Creators Benchmark on Instagram
4.61%
Global Rankings (6,085 accounts)
View Ranking →Overall
| #147 | Marshawn Lynch | $2.9M |
| #148 |  Anne Hathaway | $2.8M |
| #149 | FK Bodø/Glimt | $2.8M |
| #150 | NBA TV | $2.8M |
| #151 | FIS Freestyle Skiing | $2.8M |
| #152 | FIFA World Cup | $2.8M |
| #153 | International Ski Federation | $2.8M |
Per 1K Fans
| #1833 | Paksi FC | $357.80 |
| #1834 | Śląsk Wrocław Football | $357.40 |
| #1835 | Wolverhampton Wanderers | $356.49 |
| #1836 | NBA TV | $355.60 |
| #1837 | FK Austria Wien | $355.53 |
| #1838 | Club América | $355.21 |
| #1839 | NBA Brasil | $354.67 |
🇺🇸 United States Rankings (1,069 accounts)
View Ranking →Overall
| #57 | Boston Celtics | $2.9M |
| #58 | Marshawn Lynch | $2.9M |
| #59 | Anne Hathaway | $2.8M |
| #60 | NBA TV | $2.8M |
| #61 |  Philadelphia Eagles | $2.6M |
| #62 | New York Knicks | $2.5M |
| #63 | Houston Rockets | $2.4M |
Per 1K Fans
| #381 | Sydney McLaughlin-Levrone | $364.88 |
| #382 | Alex Smalley | $364.60 |
| #383 | Washington Wizards | $359.86 |
| #384 | NBA TV | $355.60 |
| #385 | Kansas State Wildcats Men's Basketball | $353.47 |
| #386 | Colorado Rapids | $350.80 |
| #387 | Seattle Kraken | $348.28 |
Media & Creators Rankings (414 accounts)
View Ranking →Overall
| #54 | ESPN Argentina | $3.0M |
| #55 | Talkin' Baseball | $3.0M |
| #56 | Netflix India | $2.9M |
| #57 | NBA TV | $2.8M |
| #58 | Sony Pictures | $2.5M |
| #59 | SporTV | $2.4M |
| #60 | Globoesporte.com | $2.4M |
Per 1K Fans
| #182 | ESPN MMA | $361.59 |
| #183 | Globoesporte.com | $359.90 |
| #184 | Chance - Tvoje sázkovka | $358.44 |
| #185 | NBA TV | $355.60 |
| #186 | Golf Channel | $343.82 |
| #187 | 433 Women | $343.18 |
| #188 | Canal 11 | $340.21 |
🇺🇸 Media & Creators in United States (114 accounts)
View Ranking →Overall
| #25 | NBA History | $4.3M |
| #26 | Bleacher Report Football | $3.9M |
| #27 | Talkin' Baseball | $3.0M |
| #28 | NBA TV | $2.8M |
| #29 | NPR | $2.3M |
| #30 | Jomboy | $2.3M |
| #31 | Washington Post | $2.2M |
Per 1K Fans
| #48 |  Cut4 | $395.50 |
| #49 | MTV | $379.24 |
| #50 | Loudwire | $365.54 |
| #51 | NBA TV | $355.60 |
| #52 | Golf Channel | $343.82 |
| #53 | HipHopDX | $339.22 |
| #54 | Rotation on Amazon Music | $297.22 |
This valuation represents what brands would pay in paid media to match the results this content delivers organically.
Calculated using Paid Media Equivalence (PME), the standard used across professional sports and entertainment.
Instagram Stories are not included due to their ephemeral nature.