Rhett and Link is a Media & Creators Instagram account with 4.1M followers from United States.
With a total economic value of $349.8K, a Value Per Fan of $85.69 and an average value per post of $20.6K, Rhett and Link ranks #3452 globally by VPF among 6,591 Instagram accounts.
Data from March 2026
Average Value per Post
The real market value of each post — your baseline for brand collaborations
$20,575
Total Value
$349,767
Value Per 1K Fans
$86
Performance
Posts
17
Followers
4.1M
Impressions
9.1M
Engagement
593.7K
Eng. Rate
6.54%
Media & Creators Benchmark on Instagram
4.91%
Data from March 2026 · Published March 2026
Rankings
Global Rankings (6,591 accounts)
View Ranking →Overall
| #862 | N'Golo Kanté | $350.0K |
| #863 | At The Races | $349.9K |
| #864 | Manchester United Foundation | $349.8K |
| #865 | Rhett and Link | $349.8K |
| #866 | FSV Mainz 05 | $349.3K |
| #867 | Scottish Professional Football League | $348.8K |
| #868 | FC Augsburg | $348.7K |
Per 1K Fans
| #3449 | Ronda Rousey | $85.87 |
| #3450 | Cartmel Racecourse | $85.87 |
| #3451 | University College Dublin AFC | $85.73 |
| #3452 | Rhett and Link | $85.69 |
| #3453 | Leixões S.C. | $85.56 |
| #3454 | Australia Men's Hockey Team | $85.55 |
| #3455 | International Modern Pentathlon Union (UIPM) | $85.47 |
Frequently asked questions
The Value Per Fan metric normalizes economic value by follower count, meaning accounts that generate more value per follower rank higher regardless of audience size.
This valuation represents what brands would pay in paid media to match the results this content delivers organically.
Calculated using Paid Media Equivalence (PME), the standard used across professional sports and entertainment.
Instagram Stories are not included due to their ephemeral nature.