Total Value (Last 30 days)
$36.9M
Value Per 1K Fans
$168.8K
Performance (Last 30 days)
Followers
218.3K
Posts
308
Impressions
952.9M
Engagement
40.2M
Eng. Rate
4.22%
Media & Creators Benchmark on Instagram
4.61%
Global Rankings (6,085 accounts)
View Ranking →Overall
| #8 | ESPN Global | $41.5M |
| #9 | 433: The Home of Football | $41.4M |
| #10 | Taylor Swift | $37.8M |
| #11 |  Mundo NFL | $36.9M |
| #12 | SportsCenter | $35.8M |
| #13 | F1 | $28.3M |
| #14 | Complex | $26.8M |
Per 1K Fans
| #1 | Mundo NFL | $168.8K |
| #2 | FIS Snowboarding | $58.3K |
| #3 | FIS Freestyle Skiing | $32.4K |
| #4 | Loughborough Students Futsal Club | $28.6K |
| #5 | ISU Speed Skating | $20.1K |
| #6 | ISU Figure Skating | $19.5K |
| #7 | sport.cz | $18.8K |
🌍 Global Rankings (435 accounts)
View Ranking →Overall
| #1 | International Cricket Council (ICC) | $47.6M |
| #2 | Mundo NFL | $36.9M |
| #3 | UEFA Champions League | $17.5M |
| #4 | ICC T20 World Cup | $16.4M |
| #5 | ISU Figure Skating | $12.1M |
| #6 | International Olympic Committee (IOC) | $11.3M |
| #7 | SportsCenter ESPN | $10.1M |
Per 1K Fans
| #1 | Mundo NFL | $168.8K |
| #2 | FIS Snowboarding | $58.3K |
| #3 | FIS Freestyle Skiing | $32.4K |
| #4 | ISU Speed Skating | $20.1K |
| #5 | ISU Figure Skating | $19.5K |
| #6 | FIS Cross-Country Skiing | $16.3K |
| #7 | World Curling Federation | $9.83K |
Media & Creators Rankings (414 accounts)
View Ranking →Overall
| #4 | Bleacher Report | $45.9M |
| #5 | ESPN Global | $41.5M |
| #6 | 433: The Home of Football | $41.4M |
| #7 | Mundo NFL | $36.9M |
| #8 | SportsCenter | $35.8M |
| #9 | Complex | $26.8M |
| #10 | Billboard | $22.7M |
Per 1K Fans
| #1 | Mundo NFL | $168.8K |
| #2 | sport.cz | $18.8K |
| #3 | Sport iDNES.cz | $17.3K |
| #4 | Yahoo Sports | $15.0K |
| #5 |  Campo.dk | $10.5K |
| #6 | Podcast Ataque Defesa | $9.37K |
| #7 | TNT Sports | $7.01K |
🌍 Media & Creators in Global (67 accounts)
View Ranking →Overall
| #1 | Mundo NFL | $36.9M |
| #2 | SportsCenter ESPN | $10.1M |
| #3 | Fox Sports | $8.8M |
| #4 | espnW | $5.7M |
| #5 | Pubity | $5.3M |
| #6 | The Bharat Army | $3.7M |
| #7 | Sports Illustrated | $3.4M |
Per 1K Fans
| #1 | Mundo NFL | $168.8K |
| #2 | Fox Sports | $5.65K |
| #3 | espnW | $4.10K |
| #4 | CricketGully | $3.94K |
| #5 | The Athletic | $3.60K |
| #6 |  SB Nation | $2.79K |
| #7 | The Bharat Army | $2.67K |
This valuation represents what brands would pay in paid media to match the results this content delivers organically.
Calculated using Paid Media Equivalence (PME), the standard used across professional sports and entertainment.
Instagram Stories are not included due to their ephemeral nature.