MTV is a Media & Creators Instagram account with 21.6M followers from United States.
With a total economic value of $1.8M, a Value Per Fan of $81.24 and an average value per post of $13.5K, MTV ranks #3502 globally by VPF among 6,591 Instagram accounts.
Data from March 2026
Average Value per Post
The real market value of each post — your baseline for brand collaborations
$13,488
Total Value
$1,753,501
Value Per 1K Fans
$81
Performance
Posts
130
Followers
21.6M
Impressions
71.3M
Engagement
3.7M
Eng. Rate
5.13%
Media & Creators Benchmark on Instagram
4.91%
Data from March 2026 · Published March 2026
Rankings
Global Rankings (6,591 accounts)
View Ranking →Overall
| #236 | Cleveland Cavaliers | $1.8M |
| #237 | CricTracker | $1.8M |
| #238 |  Pittsburgh Steelers | $1.8M |
| #239 | MTV | $1.8M |
| #240 | Post Malone | $1.8M |
| #241 | Vijay Deverakonda | $1.7M |
| #242 | Tottenham Hotspur Football Club | $1.7M |
Per 1K Fans
| #3499 | Omen | $81.35 |
| #3500 | Pakistan Super League | $81.32 |
| #3501 | Soudal Quick-Step | $81.31 |
| #3502 | MTV | $81.24 |
| #3503 | Qingdao West Coast | $81.16 |
| #3504 | FMS Chile | $80.95 |
| #3505 | Erik Karlsson | $80.69 |
Frequently asked questions
The Value Per Fan metric normalizes economic value by follower count, meaning accounts that generate more value per follower rank higher regardless of audience size.
This valuation represents what brands would pay in paid media to match the results this content delivers organically.
Calculated using Paid Media Equivalence (PME), the standard used across professional sports and entertainment.
Instagram Stories are not included due to their ephemeral nature.